Behavioral Economist Melina Palmer joins me to talk about why people act and react the way they do. Our subconscious lives in another dimension, living out experiences that we react to, making assumptions and determining actions.

Our subconscious is doing calculations 95-99% of the time impacting how we communicate with one another.

Our brains love a pattern, our subconscious works from a framework of patterns, sets & logic. In behavioral economics, you can use ‘sprinkling' to get your message across