Vital as it is to have great product research behind you, and having sourced a quality, differentiated product at a profitable price, there is a still a huge danger of wasting all that time, effort and money with a poor launch.

Launching is a coin of two sides: the Listing and the Traffic.

In this episode, Michael covers some critical details on how to create a listing that converts traffic into sales, including:

* Two major mistakes related to keywords

* The missing step between keywords and persuading people to buy

* Some critical errors novice sellers make with product photos

Links mentioned:

Private Label Process (overview and pre-order offer info)

Our Free 4-part Video overview of Amazon business building:

Private Label Class

Our free PDF Guide to Listing optimization:

Listing Optimization Guide