This week, Shawn Wilkie and Dr. Ivan Zak chat with Steve Castillo from Profit Solver about how veterinary practices can uncover hidden profits through precise, evidence-based pricing strategies. Steve shares how his patented software — already implemented in over 3,700 clinics — uses real financial data and time-motion studies to optimize service fees, boost EBITDA, and create a sustainable path to practice growth.

Learn more about Profit Solver.

Steve Castillo recommends "The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results" by Gary Keller and Jay Papasan.