So the moment has arrived. You've busted a jut and got the website finished. It's 100% ready to roll. Now what? Well, you've got to launch it and let the world see the great work that you've done! So what's involved in that? What do you typically need to do to make that happen? This is the subject that we explore on the podcast today and it's one where David and Nathan have different approaches. David is going agile and is likely to ship it as soon as the first page is ready, whereas Nathan is waiting until the entire site is completed. What steps do you need to follow on our launch checklist, and what things can go wrong?