Chris joins the show to discuss the current status of whiskey social media. We chat on how the algorithm has morphed from promoting fun, critical discussions of whiskey to a division through “hot takes” has enveloped social media platforms in the whiskey space. We also discuss the lawsuit against Bardstown Bourbon Company. We look at the nuanced angles from journalistic coverage, to social responsibility, and why opinions of the company don’t have to be decided at this very juncture. I think we all agree, let’s just treat everyone with dignity and respect.