American Single Malt Whiskey is a real, big-boy category defined by the TTB. For the first time in 52 years the U.S. Government is adding a new Type of whiskey, and beloved distiller, whiskey-maker and brother Nick Brady Maas of Dancing Goat Distillery is here to weigh the pros and cons.

Guest: Nick Brady Maas

Host: Jake Hukee

Listen to more episodes and read stories at keyinthelake.com

Key In The Lake

Director of Beverage for Bourbon Belly Hospitality, Garrett Turnquist returns. Garrett talks about starting his great podcast Sipping Social and shares great insight to running a bar program. We chat about how their group’s five bars are making money on whiskey, while sales in the off-premise are down. We also chat about brands losing their footing after the people that built the brand leave, how to sell what’s on your back bar, and consumers are staying with familiar whiskeys other than exploring new ones.

Guest: Garrett Turnquist

Host: Jake Hukee & Eric Rosentreter

Listen to more episodes and read stories at keyinthelake.com

Key In The Lake

Bruce Perry, Global Head of Brand Advocacy of Mossburn Distillers is back. Bruce’s decades of experience in the whisky industry is an expiring career, and he explains how his connections from across the world helped build Mossburn’s 12 Year Old whisky finished in Foursquare Rum casks.

Guests: Bruce Perry & Brett Bauer

Host: Jake Hukee

Listen to more episodes and read stories at keyinthelake.com

Key In The Lake

Hannah Thomas joins the show to share her road of representing whiskey brands in Denver to New York and now in Chicago. Hannah was one of the first US employees for Stauning, and she’s done an incredible job building this stylish Danish Whisky in the States. Listen to her and Stauning’s story here.

Guest: Hannah Thomas

Host: Jake Hukee

Listen to more episodes and read stories at keyinthelake.com

Key In The Lake

Steve Malloy of Malloy’s Finest and Eric Rosentreter of Old Elk are back to discuss the financial side of whiskey and to drink some American spirits. While sipping on Virginia Distilling Co.’s collaboration with Goose Island and Old Grand Dad 16, we discuss how legacy brands are releasing more LTO’s and earlier than usual; and is building a brand on LTO’s a viable option. We also hit on the small batch blenders and their importance, retailers coming to realization that they’re not the whiskey account that thought they were, and the current glut of whiskey that producers are in.

Guests: Steve Malloy & Eric Rosentreter

Host: Jake Hukee

Listen to more episodes and read stories at keyinthelake.com

Key In The Lake

I sit down solo on this one to chat about my recent move to The Macallan, and my last act at Starward with a collaboration project with Pinhook Bourbon.

Host: Jake Hukee

Listen to more episodes and read stories at keyinthelake.com

Key In The Lake

Live from Slightly Toasted, John Chesney, Matthew Brown and Eric Rosentreter join the show. We dive into who are the whiskey illuminati and why they stole our idea of brands releasing city-wide single barrel picks. We also talk a little soccer, the game plan for small distilleries to build a whiskey brand, Slightly Toasted’s upcoming events, and my new scotch gig.

Guests: Matthew Brown, John Chesney and Eric Rosentreter

Host: Jake Hukee

Listen to more episodes and read stories at keyinthelake.com

Key In The Lake

Matthew Brown returns. He no longer works in the whiskey industry, however, he’s looking for a way back in, and what better way than to re-proclaim his love for whiskey here! We chat about entrepreneurs and their relationship to the spirit’s industry; the hierarchy of alcohol distributor; the Premier League, and the most notorious bands with numbers in their names.

Guest: Matt Brown

Host: Jake Hukee

Listen to more episodes and read stories at keyinthelake.com

Key In The Lake

Bruce Perry, Global Head of Brand Advocacy of Mossburn Distillers joins the show. Bruce’s decades of experience in the whisky industry is an expiring career. He’s investing in brands, like Torabhaig, that walk down the road laid by the whisky/spirits legends. He shares the infancy of this Isle of Skye Scotch, the plan of their elegant releases, and the journey they’re on to capture Skye in a bottle of 10 and 12-year-old Scotch.

Guests: Bruce Perry

Host: Jake Hukee & Brett Bauer

Listen to more episodes and read stories at keyinthelake.com

Key In The Lake