We head back to see our friends in Wiscy City, USA. Nick Maas and his band of brothers, who operate Dancing Goat, share the updates of their distillery, including the expansion of their Presents Series. We also discuss the legacy of the DG, acquiring and leveraging distilleries, and brand building by “owning your backyard.” Towards the end, we forecast the future of small distilleries. We speculate on how they an maneuver through a crowded market and learning innovative opportunities to survive.
Guests: Nick Maas, Sean Dotson, Beau Bunce, Mark Fitlin, and Shane Caulder
Hosts: Jake Hukee & Wilson Torres
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Key In The Lake