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SPECIAL FOCUS- Many coaches hesitate to narrow their niche, fearing it will limit their opportunities, but the reality is that specialization is the key to attracting the right clients. In this episode, we explore why choosing a niche helps you stand out, create a sustainable business, and make a bigger impact. I share my own journey from general life coaching to coaching women in leadership and coaching life coaches in business and mindset. You’ll learn why niching is a marketing strategy, not a coaching method, and how experimenting with different clients can help you gain clarity over time. Plus, I’ll give you a practical challenge to help you start defining your niche today!
Key Takeaways:
Listener Challenge:
Take some time today to reflect on your specific focus and specialty. Write down three results you’d like to help people get and list their biggest pain points in getting them. What problems do they need solved? What transformations are they looking for? Once you have that clarity, think about how you can start speaking directly to them in your marketing and messaging. Post your thoughts, share them with a peer, or even send me a message- I’d love to hear what you discover!
Read this in the Life Coach Blog
Grab your FREE list of Coaching Business Resources and a Business Plan Template!
Become a Life Coach
Figure Out Who to Coach
Start Your Online Coaching Business
Join the Coaching FB Community —> HERE
Find me @coachlauramalone on IG —> HERE
Your 5 star review on Apple Podcasts means a ton✨
🔔 Make sure you subscribe & follow the show!
Music by Anastasia Kir from Pixabay
4.9
3838 ratings
SPECIAL FOCUS- Many coaches hesitate to narrow their niche, fearing it will limit their opportunities, but the reality is that specialization is the key to attracting the right clients. In this episode, we explore why choosing a niche helps you stand out, create a sustainable business, and make a bigger impact. I share my own journey from general life coaching to coaching women in leadership and coaching life coaches in business and mindset. You’ll learn why niching is a marketing strategy, not a coaching method, and how experimenting with different clients can help you gain clarity over time. Plus, I’ll give you a practical challenge to help you start defining your niche today!
Key Takeaways:
Listener Challenge:
Take some time today to reflect on your specific focus and specialty. Write down three results you’d like to help people get and list their biggest pain points in getting them. What problems do they need solved? What transformations are they looking for? Once you have that clarity, think about how you can start speaking directly to them in your marketing and messaging. Post your thoughts, share them with a peer, or even send me a message- I’d love to hear what you discover!
Read this in the Life Coach Blog
Grab your FREE list of Coaching Business Resources and a Business Plan Template!
Become a Life Coach
Figure Out Who to Coach
Start Your Online Coaching Business
Join the Coaching FB Community —> HERE
Find me @coachlauramalone on IG —> HERE
Your 5 star review on Apple Podcasts means a ton✨
🔔 Make sure you subscribe & follow the show!
Music by Anastasia Kir from Pixabay
10,623 Listeners