Want to become a go-to name in your niche without chasing likes or followers? In this episode, Jason reveals a seven-step formula for turning yourself into a micro celebrity—someone who attracts perfect-fit clients by building real trust and authority within a small, loyal community. It's not about vanity metrics or viral fame; it's about nailing your message, showing up consistently, telling relatable stories, and leveraging other people's platforms to build credibility. With the right strategy and consistency, you can grow your influence, monetize your expertise, and create a thriving business fueled by true fans—not fleeting attention.

"Don't think you need to have a freaking crazy story—your most ordinary stories are the most extraordinary because they relate with people."

What you'll learn from this episode:

• Becoming a micro celebrity means getting the right attention from a small, loyal audience—not chasing vanity metrics.
• Nail your core message by clearly articulating your audience's problems and offering a unique solution.
• Show up consistently and publicly through both short-form and long-form content to build visibility and trust.
• Focus on tribe building—create community, use shared language, and engage deeply with your audience.
• Use storytelling and relatability to connect emotionally and stand out from generic information online.
• Leverage other people's platforms (podcasts, media, collaborations) to expand reach and establish authority.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland