In this episode, Erin sits down with author, researcher, and keynote speaker Sheri Jacobs, whose new book The Unexpected Power of Boundaries flips the traditional idea of creativity on its head.

Sheri argues that innovation doesn’t thrive in limitless freedom, it thrives inside clear constraints.

From playground fences to corporate experiments, from polar bears in the Arctic to the diagnosis that changed her life, Sheri shares powerful stories that prove boundaries aren’t barriers, they’re catalysts.

Here’s what you’ll hear:

1.) How boundaries don’t limit creativity, they unleash it

2.) Why “Risk tolerance” is overrated and what you need to focus on instead

3.) The “Best New Mistake” award mindset

4.) How constraints spark innovation

5.) Why boundaries can be life-saving

The Unexpected Power of Boundaries Rethinking the Rules, Risks, and Real Drivers of Innovation

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DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.

Tweetable Comments

• “When we know how far we can go, then we feel safer to experiment, explore, to be creative, and to play.”

• “Most people think take more shots means try everything, but that actually doesn’t work.”

• “Rather than saying, ‘How can I break through the boundaries?’ she said, ‘What can I do with what I have?’”

• “Sometimes the best opportunities are in the worst conditions, when everybody else is turned away.”