Stop focusing on what the competition is charging.

Stop spending any time on what the competition is doing.

If you do that, you'll inevitably start competing on price...which is a big giant race to the bottom of the barrel.

Plenty of business owners say "but you don't understand! My business, my area is different."

That's all mindset!

In today's episode I share a few real-life examples of what you need to focus on instead!