This is the first in a 5-part series with branding and marketing expert, Melisa Urtuzuastegui - owner of Branding Matters based in Dubai, UAE. In this series, we'll dive deep into marketing tools for small businesses in coffee.

In this first episode of the series on The Daily Coffee Pro Podcast by Map It Forward, Melisa helps us understand why having a good product is not enough and why you need a marketing plan. She also explains how marketing has evolved from the four P's (Product, Price, POS, Promotion) to the 4 E's (Experience, Evangelism, Exchange, and Everyplace).

Connect with Melisa on

LinkedIn here: https://www.linkedin.com/in/melurtu/

Instagram here: https://www.instagram.com/melurtu/ and https://www.instagram.com/brandingmatters.ae/

https://www.mapitforward.coffee