🚀 In this episode of the NextGen Agent Show, Malcolm Lawson sits down with John Kromm, a REAL Broker team leader out of Bend, Oregon, to break down the real strategies behind building a predictable pipeline — and why REAL has become a game-changer for his business.

You’ll learn how John generates 70% of his leads from YouTube, why he keeps his call-to-actions soft (no “commission breath”), and how consistent content creates clients who are already sold before they ever pick up the phone.

We also dive into what made him move his team to REAL Broker, including:
✅ The $12,000 cap (and how quickly they hit it)
✅ Why he realized he’d paid hundreds of thousands in brokerage fees elsewhere
✅ How stock awards + Elite Agent can offset costs
✅ Why he’s excited about LEO for Buyers and REAL’s AI tools
✅ How the REAL Wallet could turn idle business cash into points + rewards

If you’re a real estate agent looking for REAL Broker training, want to understand what it’s like being an agent at REAL, or you’re curious whether joining REAL Broker makes sense for your business, this interview is a must-watch.