2X eCommerce Podcast

On today’s episode, Kunle is joined by Cactus Raazi, Best Selling Author of PRICE: Maximizing Customer Loyalty through Personalized Pricing. He is also founder and former CEO of Elefant Inc., now a part of Exos Financial, which leverages AI-powered pricing to build smarter marketplaces.

Businesses are often obsessed with collecting data points for visitors and users. This would be to build out email lists, sms lists and even social media audiences. More often than not, this type of data only comes through increased marketing spends. However, there is one source we can tap where users readily share their details - our customers.

All too often businesses either don’t collect the right data or simply don’t leverage the data they have to segment customers. We know all about segmenting audiences so as to send the right marketing campaign at the right time. But what if you can segment your customers and offer a personalised price basis on the value of those relationships? This would take your customer loyalty program to the next level.

In this episode, Kunle and Cactus talk about leveraging data and price as tools to maximise customer loyalty. You will get to hear about the difference between dynamic and personalised pricing, how you can segment and reward loyal customers. This is a great episode for business owners and marketers looking to level up their customer loyalty programs.

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SPONSORS:
This episode is brought to you by:

MESA

This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. 

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Sean De Clercq, CEO at KickFurther, a 7-year-old platform helping DTC and eCommerce brands raise inventory finance through crowdfunding.

Managing inventory levels is a perpetual puzzle for businesses dealing in physical products. Have too much and the costs eat into your profits. Too little and you risk being sold out and losing orders to the competition. Solving this problem through timely funding allows businesses to reap the benefits of placing bulk orders, being in control of their inventory, and ultimately boosting profits.

Kickfurther has innovated the way businesses can raise this crucial working capital, and it is through crowdfunding. Investors on their platform can fund inventory that will eventually be sold to someone else, and earn a commission along the way. This model offers a different and often quicker way for businesses to fund working capital.

In this episode, Kunle and Sean talk about using crowdfunding to fund your inventory. You will get to hear about the challenges businesses face with Cash Flow and Conversion cycles, and how crowdfunding could be a great way to raise working capital. This is a great episode for business owners and anyone interested in alternate sources of capital.

-----------

SPONSORS:
This episode is brought to you by:

MESA

This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. 

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Brecker Brees Co-Founder at Pricestack, a customer data intelligence platform specialising in working with Shopify merchants.

All too often eCommerce merchants and DTC business owners don't have a “real” pricing strategy. They set prices based on competitor research and plain old gut feel. This might work at times but more often than not, you’ll be leaving money on the table.

This is not just applicable to product pricing, but also to your discount and bundling strategy. Which product to discount, how much to discount and when to offer that discount could make or break your profits. This is where data driven optimisation comes in.

In this episode, Kunle and Brecker talk about leveraging economic principles and data to optimise your pricing strategies. You will get to hear about the importance of finding equilibrium in pricing across all your products, building the right product bundles and leveling up your discount offers . This is a great episode for anyone wanting to know more about the technical side of pricing!

-----------

SPONSORS:
This episode is brought to you by:

MESA

This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. 

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Michael Raven, Founder of Blazon Agency, a future-oriented brand launch agency specialising in crowdfunding campaigns in the UK and Europe.

On this show, we often highlight the massive growth in eCommerce over the last year or so. We are all indoors, so we all shop online. But this hasn’t just increased the number of shoppers online. This has also had another effect that could easily go unnoticed.

Not only are there more online shoppers, there are also many more shoppers willing to buy unique and never-seen-before products. Yes, this means the crowdfunding market is booming. This is no longer a niche where far-sighted shoppers come to find innovative products. This is now a thriving market full of people looking for something “different”. Crowdfunding is now a lucrative avenue for both new and established brands.

In this episode, Kunle and Michael talk about what it takes to plan and launch a successful crowdfunding campaign. You will get to hear about which products are best suited to crowdfunding, how established brands can use it and the mechanics of pre-launch and post-launch marketing . This is a great episode for anyone wanting to know more about crowdfunding!

-----------

SPONSORS:
This episode is brought to you by:

MESA

This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. 

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Kimberly Maggard, Programmatic Advertiser at factor-a, a pioneer in Amazon vendor management with the combination of technology and agency performance working with over 100 international top brands.

With the upcoming changes in the media buying landscape, many brands are adapting their strategies and considering alternatives. One such alternative is Amazon Demand Side Platform (DSP). It is practically unscathed by the upcoming changes as almost all of its data is first party.

We’ve all shopped on Amazon, some more than others. This has made it a trusted choice for people the world over. Just to put things in perspective, upto 60% of product searches in the UK BEGIN on Amazon. That’s a lot of data with a fair amount of segmentation built in. But should DTC brands jump on the bandwagon? 

In this episode, Kunle and Kimberly talk about all things Amazon DSP. You will get to hear about how the platform is structured, how the segmentation works, the media buying process and how DTC brands can get in on it . This is a great episode for marketers and business owners alike!

-----------

SPONSORS:
This episode is brought to you by:

MESA

This episode is brought to you by MESA Workflow Automation. Mesa is THE only automation platform that enables all Shopify merchants to create workflows that automatically carry out repetitive tasks and focus on their business. 

TRY MESA FOR FREE OVER 14 DAYS on GetMesa.com or search for MESA on the Shopify App Store.

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Darius Kunca, Co-founder of AdKings, a boutique eCommerce Omni-channel Funnels Growth Agency and host of the “Built to Scale” eCommerce Show Podcast.

If you’re a regular listener of this show, then you’d have definitely heard the word “omni-channel” before. You probably know that means being everywhere your customers are. But what is the right way to approach such a strategy? Should you focus on creatives or content or product bundles or ad spend? Turns out it’s all of this and a whole lot more. But surprisingly, before working on any of these, you need some strategic calculations and projections.

In this episode, Kunle and Darius talk about building and scaling omni-channel funnels. You will get to hear about building for a target ROAS, using counterintuitive funnels, facebook ads best practices, creating offers that convert and stepping up your attribution game to be future-ready. This is a great episode for marketers and business owners alike!

-----------

SPONSORS:
This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.

Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Chase Chappell, Founder of Chappell Digital Marketing. Chase is an internationally recognized authority in performance marketing, specialising in TikTok, Facebook, Youtube and Clubhouse.

As DTC and eCom businesses, it is imperative that we are wherever our audience is. Without a doubt, social media is an integral part of strategy for any brands doing business online. But with the growth of social media and explosion in adoption, there are now multiple channels that can be leveraged. It is no longer just Google and Facebook.

We all know about Tiktok. With over a billion users, a big chunk of which are in the age group of 13-24, it surely is an enticing platform to advertise on. However, as it is with anything new, there are many still on the fence about it. But if there’s something the last few years have taught us about social media, it is that those who adopt fast win big and those who are slow risk getting left behind.

In this episode, Kunle and Chase talk about the social media ads landscape with a laser focus on TikTok. You will get to hear about leveraging organic traffic, hacks for TikTok ads and campaigns, and best practices for creating and cross promoting content. If you’re someone looking to jump on the TikTok bandwagon, then this is just the episode for you!

-----------

SPONSORS:
This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Derric Haynie, Founder of eCommerce Tech - an agency specialising in researching, reviewing and recommending apps for your Shopify store.

5 apps, on average, are added daily to the Shopify app store. Considering the thousands already available, selecting the right app for your store becomes an arduous task. We all want to leverage the latest tech to get a leg up on the competition. But too many businesses don’t research apps enough and only realise the mistake once a new app breaks something in the store. Treating your store like your phone can prove to be very costly.

If you are looking for a new app, it is essentially because you’re looking to solve a problem. It is critical to examine the problem in the context of your overall business strategy. The app must check a lot of boxes, as we discuss in the episode, but most of all it should be compatible with your existing tech stack and resources. 

In this episode, Kunle and Derric talk about the nitty-gritties of choosing apps for your Shopify store. You will get to hear about how to vet apps, how many you should have, how often you should audit them, and a bunch of recommended apps for different categories.

-----------

SPONSORS:
This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.

Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.

You can try it for free at famous.co/2x.

ShipBob

This episode is brought to you by ShipBob.

ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.

ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.

Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Tim Ash, CEO of SiteTuners. Tim is an authority on Evolutionary Psychology and Digital Marketing. He is a highly sought after speaker, consultant and author of the best-selling book “Unleash Your Primal Brain”.

There are tons of marketing tools and resources available today. Despite having access to such techniques, blueprints and methodologies, not all marketing is successful. The one that almost all successful marketers would agree on is that marketing starts with your customer. The better you know your customer, the better your chances of bagging more conversions.

That being said it is easy to forget that all customers are, well, human. There are certain behaviours and patterns hardwired in all of us. This is what drives our perceptions, decisions and actions. Knowing a bit more about why we make the decisions we make can help marketers really “get in our heads” and drive success. 

In this episode, Kunle and Tim talk about how evolutionary psychology explains a lot about our purchase decisions. You will get to hear about decision making, creating memories, brand recall, and building communities. The concepts mentioned in this episode pervade all facets of life and business.

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.  

Rewind
This episode is brought to you by Rewind.
The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  
For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous
This episode is brought to you by Famous.
Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.
Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.
You can try it for free at famous.co/2x.

ShipBob
This episode is brought to you by ShipBob.
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.
Go to Shipbob.com/2x to get $500 in free shipping credits today.

On today’s episode, Kunle is joined by Trevor Crotts, Founder of Buddy Brands. Trevor is a serial entrepreneur who started out with pet products and is now a major proponent of using 3d models and mixed reality in eCommerce.

With limited or no access to brick-and-mortar stores during the pandemic, almost all types of products have now moved online. So now we have more people buying products they’ve never seen in person. This has taken the importance of product images and descriptions to another level. Customers want what they see while ordering. Otherwise you get (lots of) returns and loss of credibility.

On the flipside, it is already well established that great product images help with conversion. But if you can provide customers with a 360-degree view of the product, you are really getting a leg up on the competition. You are effectively allowing the customers to touch and turn over the product in their hands - all from the safety of their home. The result? User experience and Conversion rate skyrocket. You are looking at an average jump of 30% in conversion rate! 

In this episode, Kunle and Trevor talk about using 3d models and mixed reality in eCommerce. You will get to hear about triggering sales with emotions, using 3d models and mixed reality on product pages, and best practices on moving your catalogue to 3d models. This episode is a sneak peek into a technology that is rapidly becoming a norm!

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SPONSORS:

This episode is brought to you by:

Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind

This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.