2X eCommerce Podcast

2X eCommerce Podcast

By Kunle CampbellBusinessMarketing
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2X eCommerce Podcast episodes

  • EP 50: Ecommerce Wars: Google Vs Amazon
    I recently came across an interesting survey commissioned by BloomReach:
    they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com. 
    Then only 34% of online shoppers use search engines such as Google
    And the remaining 22%of online shoppers go directly to retailers websites 
     
    Google ecommerce position at the moment does not looks very good,
    because it relies on product-related searches for a big chunk of advertising.
     
    We all know that Amazon.com is the 800-pound gorilla in the market.
    And Savvy shoppers know that Amazon does not alway offer the best prices.
     
    Amazon's is pretty much the primary destination for product searches for consumers.
    And its position is improving.
     
    A similar survey carried out by Forrester Research in 2012 found that just 30% of online shoppers began their shopping from Amazon.
     
    So what has changed in online shopping behaviour between 2012 and 2015…in just 3 years?
     
    Get the show notes and other podcasts here: http://2xecommerce.com/podcast/
     
    Message from Our Sponsors:
    This episode is brought to you by Remarkety.
    Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
     
    Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
     
    Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.
    ★ Support this podcast ★
    29 min
  • EP 49: Applying a Lean Mindset to a Private Label Amazon Business w/ Will Tjernlund
    My guest on today’s show is Will Tjernlund.
    Will and his brother Andrew sold $6 million worth of products on Amazon.com in 2014.
    The year before, 2013, they sold around $1.2 million on Amazon.
    And in 2012 about $350,000 
    This was just a year after Will's graduation from the University of Minnesota, doubling the business’ full-time headcount from one to two as a 2-person business...!
    He has just recently exited this Amazon business to purse a LEANER STARTUP Amazon business on his own. He is here to talk about his to approach selling on Amazon profitably as a Private Label Seller buying and branding products from China to sell on Amazon.
    Get the show notes on http://2xecommerce.com/podcast
     
     
    Message from Our Sponsors:
    This episode is brought to you by Remarkety.
    Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
     
    Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
     
    Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.
    ★ Support this podcast ★
    1 hr 7 min
  • EP 48: The Ins and Out a Subscription Box Ecommerce Business from Ex-Cofounder of Conscious Box, Jameson Morris
    In 2011 when Jameson Morris was just 22 he co-founded Conscious Box with a $10,000 student loan. Conscious Box as most of our U.S listeners know is one of the biggest players in the subscription box ecommerce space.
    Jameson exited conscious box due to the complications of VC funding and having learnt never to use outside funding to launch a subscription commerce business, he went unto found multiple bootstrapped subscription-box businesses.
    He sold one of the business commerce businesses for a tidy sum that enabled him purchase a house and then founded another subscription business around Yoga called Yogi Surprise with 1000s of subscribers.
    His subscription commerce wizardry landed him a job at Cratejoy - a subscription commerce platform akin to a Shopify dedicated to subscription box businesses as a Director of Consumer Marketing where he helps their subscription business clientele launch and grow their businesses. 
     
    He shares the ins and outs of launching and managing a subscription box business on this episode. 
     
     
    Message from Our Sponsors:
    This episode is brought to you by Remarkety.
    Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
     
    Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
     
    Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.
    ★ Support this podcast ★
    1 hr 12 min
  • EP 47: From an 8-Figure Amazon Private Label Seller to a SaaS Entrepreneur w/ Chad Rubin [Crucial Vacuums & Skubana]
    7 years ago, right in the heat of the 2008 recession, Chad Rubin took over his parents' failing vacuum brick and mortar business and converted it to an Ecommerce and Amazon Private Label business called Crucial Vacuum selling own-branded vacuum spare and accessories such as: vacuum bags, vacuum rollers, vacuum hoses, vacuum filter and vacuum belts. 
     
    Over time, he has turned Crucial Vacuum into a leading brand in the Vacuum parts and accessories space largely through his Amazon stores in the US, Canada, UK and Germany.Where they currently rank number 1 in the vacuum accessory space and
    are amongst the top 300 sellers on Amazon.com (they ranked #298) and top 1000 Amazon Worldwide sellers (they ranked #540). 
     
    Chad's entrepreneurial eyes have more recently spotted the absence of a cost efficient all-in-one backend SaaS solution for multi-channel sellers.
    Realising this gap, he went on to co-found Skubana, a cloud-based multi-channel solution that focuses on backend processes in order fulfillment such as: printing shipping labels, stock and inventory management, warehouse replenishments connected to front end order management systems and SKU profitability analytics.
     
    Chad and I had a conversation lasting well over an hour about scaling an Amazon business and the need for a solution like Skubana when scaling an ecommerce business. 
     
     
    Message from Our Sponsors:
    This episode is brought to you by Remarkety.
    Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
     
    Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
     
    Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.
      
    ★ Support this podcast ★
    1 hr 4 min
  • EP 46: Obsessing about Employee and Customer Happiness in Ecommerce w/ One Click Ventures
    I am quite excited to introduce today’s guests: Randy and Angie Stocklin.
    They are a husband and wife team that run an ecommerce business called One Click Ventures.
    One Click Ventures owns and operates 3 eyewear brands:
    • Readers.com (cheap prescription glasses)
    • felix + iris (premium prescription personalised try-before you buy)
    • Sunglass Warehouse (cheap sunglasses less that $20)
      • They started their business from their home office back in 2005 and today; 10 years on have a 60+ person strong team.
      What strikes me about One Click Ventures is that they are a business that passionately care about two key important people: their Team and their Customers
       
      One Click Ventures has been recognised as one of the Best Places to Work in Indiana for four consecutive years.
      Their employees as a result not only treat their customers with dignity and empathy but also have customer happiness an intrinsic company value
       
      I you are an etailer that has been in business for 2-4 years or even an ecommerce start up and would like to know what is required to building a long lasting ecommerce brand that has customer and employee happiness at its heart, then this episode is not to be missed.
      ★ Support this podcast ★
      1 hr 3 min
    • EP 45: Katie DeCicco is an Ecommerce Solopreneur Generating $1m+ Revenue from CelebrationSaunas.com

      On today’s show I have with me Katie DeCicco, the Founder and CEO of Celebration Saunas - a fast growth online retailer of infrared saunas.I brought on Katie to this episode to share her remarkable ecommerce journey she started in a little less than a year and half ago. She is a rare to find solo-ecommerce entrepreneur.YES, she is the sole employee of her ecommerce business that has surpassed $1 million in sales. She instead hires a handful of contractors, maintains zero inventory as a dropshipper and runs a location independent ecommerce business.

      Katie talks to us about:
      - Why customer service is intrinsic to thriving as an etailer
      - How she hires high calibre contractors that support the growth of her business
      - Here philosophy of outsourcing
      - How she acquired her first customer
      - How PPC/AdWord has been instrumental to growing Celebration Saunas
      - and more...
       
       
      Message from Our Sponsors:
      This episode is brought to you by Remarkety.
      Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
       
      Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
       
      Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.
      ★ Support this podcast ★
      50 min
    • EP 44: DON'T Lose Customers at Checkout this Black Friday - Upcoming Webinar w/ PCA Predict

      Black Friday (November 27th) through to Cyber Monday (November 30th) are the biggest shopping period of the year. In the UK, this coming Black Friday is predicted to be the first ever £1 billion shopping day.And in the U.S, a staggering $80 billion has been forecasted to be spent over the Black Friday weekend into Cyber Monday!In this webinar taking place on Wednesday, 30th September at 4pm GMT and 11am EST; PCA Predict’s Henry Thomas, their resident Senior UX Expert and Web Developer who has worked with 100s of Ecommerce checkouts will take us through: 

      • Why you need to pay close attention to the online user experience, especially at checkout
      • What hardware and software performance checks should be made ahead of the festive season
      • The importance of Speed: page load times and why your checkout needs to be quicker than lightning
      • How putting customer service on and offline to the top of your priority list will give you a winning checkout
      • US Retailer – ThinkGeek’s experience and how they have improved their checkout to be truly warp speed

        • Sign up for the webinar here: http://2xecommerce.com/webinars/blackfriday-checkout/

        ★ Support this podcast ★
        5 min
      • EP 43: ClinicalGuard are $3 million+ a Year Amazon Sellers w/ Yale Zhang
        Yale Zhang is a co-founder of Clinical Guard, a health and personal care device distribution business that generate 80% of their sales from Amazon.com and the remaining 20% from their website.
         
        They are a multi-million dollar 7-figure ecommerce business that have predominantly sold through amazon since 2008:
         
        Yale talks to us about:
        - How they have managed to grow their business on amazon
        - How they handle competition
        - How they win the coveted BUY BOX and more... 
         
         
        Message from Our Sponsors:
        This episode is brought to you by Remarkety.
        Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
         
        Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
         
        Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.
        ★ Support this podcast ★
        51 min
      • EP 42: Remarkety's Max Katsarelas on Increasing Sales w/ Personalization + Triggered Email Automation

        According to a VentureBeat article: Mid-Sized businesses get an average ROI of 246% percent from Email Marketing - in Online Retail, this average might be higher.The devil however is in the detail….because the success of email marketing campaigns is down to execution. Well, my guest on today’s show is here to tell us exactly how.

        Max Katsarelas, is an email marketing automation expert and the Director of Marketing at Remarkety; the email marketing automation platform recommended by John McIntyre on Episode 38.

        Max has been involved in copywriting and email marketing for close to a decade.Just before his role at Remarkety, he worked at a company called Mojo Motors where he managed their email marketing automation campaigns that sent out 100,000 emails a week.

        He is here to share his first hand expertise from 1000s of remarkety’s customers, on ways you can improve customer retention in your store with intelligent transactional automated email campaigns.

         

        ★ Support this podcast ★
        1 hr 5 min
      • EP 41: How to Get Online Shoppers to Spend More i.e. Increasing Average Order Value

        There are pretty much only 3 ways to drive more sales and grow your online retail business:

        1. Drive in more targeted traffic (customer acquisition),
        2. Increase the frequency of purchase (customer retention) and
        3. Getting customers to spend more when they shop (increase average order value)

          4. I am going to extensively take you through point #3: Getting your customers to spend more when they shop on your site i.e. increasing their Average Order Value (AOV).  

          There are no show notes for this episode but I wrote an extensive article on the LemonStand blog titled: "15 eCommerce Growth Hacks To Increase Average Order Value": http://blog.lemonstand.com/15-ecommerce-growth-hacks-increase-average-order-value/

           

          ★ Support this podcast ★
          23 min

        About 2X eCommerce Podcast

        From the publisher's feed

        Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.