2X eCommerce Podcast

We are talking about harnessing Personalisation and Machine Learning to Upsell and Cross Sell more Products in an online retail context. Saurabh Nangia - the Founder and CEO of TargetingMantra - a SaaS based personalization and targeting platform that enables small and medium sized e-commerce companies cross-sell, and up-sell, like Amazon.

Saurabh has an MSc in Machine Learning, 5 patents pending in the recommendations domain, and is a renowned speaker on machine learning, personalisation and real-time user behaviour.

In the last 7 years, he has worked on personalization engines for Amazon.com, IMDB, Zappos, Audible, and over 50 other companies spanning across e-commerce, marketplace, travel, and other online portals.

In this episode, Saurabh delves deep into the topic of: "Personalisation in eCommerce and it’s impact on Conversions".

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Paul Pinder is my guest on today’s show: he is in his early 50s and is a co-founder of a Nottingham, UK based online retail business: boardsdirect.co.uk.

He started Boards Direct, which sells whiteboards and noticeboards just 5 years ago with a capital outlay of £2,000 (or $3,000) and is now geared to turning-over £3 millions (or just under $5 million) this financial year with no overdrafts, loans or external funding.

He gets brutally honest with me on this show about business fundamentals, entrepreneurship and the channels of marketing that have enabled his business manage triple digit growth Year-on-Year over the last 5 years. Stay tuned!

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How can online retailers drive up both Average Order Value (AOV) and Sales Conversions with Pre-Sales Live Chat?

How can online retailers use and leverage firsthand feedback from shoppers through live chat?

Should you be using video live chat?

My guest on today’s show Joel Feldman, a Co-Founder of Proonto (https://proonto.com/): the first online marketplace that connects eCommerce websites with Sales Live Chat Experts, answers these questions and takes us through best practices for live-chat in a pre-sales eCommerce environment…stay tuned!

Crowdsourced/Outsourced Pre-sales Live-Chat Support for Growing eCommerce Startups

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What exactly is the OPTIMAL Checkout experience in a device agnostic world?

How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices?

My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores.

He takes us through the optimal shopping cart process, shopping cart best practises and tactics as to how online retailers can drive up their average order value (AOV) at checkout.

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If shopping cart and checkout optimisation is of interest to you then you have to listen in to this show!

My guest on today’s show is Niklas Adalberth; the cofounder of Klarna (https://klarna.com/), a Swedish based ecommerce checkout solution that aims to reduce checkout friction on desktop and mobile devices.

Niklas takes us through eCommerce checkout best practises as well as how his company's very unique ecommerce checkout solution used by over 50,000 retailers aims to reduce checkout and payment friction by eliminating payment at checkout completely - I know: it sounds counter-intuitive - it's a simple yet quite clever solution and that is why you have to listen to this episode!

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What’s more important: driving more traffic or improving conversions?

How do you find and fix areas in your store and ecommerce funnel leaking money?

What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site?

My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com.

He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests

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Are you considering layering in a subscription service on your existing eCommerce business?

OR

Starting up a subscription eCommerce business?

If your answer is YES to either question, then listen into this episode!

We’ll be talking about the ideal products for subscription commerce, key metrics to for subscription commerce like customer lifetime value (CLV), churn rate and customer acquisition and why subscription eCommerce is so hot right now

Craig Vodnik - Co-Founder of cleverbridge - a global ecommerce and subscription provider for over 300 of the world's largest corporations

Craig’s is an internet tech veteran - his expertise dates back to 1995

when he was part of the team that launched the Chicago Tribune Newspaper’s website.

He has worked in eCommerce, advertising and the financial services industry.

And has a degree in Nuclear Engineering!

He is going to talk about subscription ecommerce going mainstream

and why its predictability and recurring revenue stream makes it such a desirable model

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What exactly is the Omnichannel experience?

Does Omnichannel apply to pure play online retailers?

If you are curious to know how not only high street retailers but also pure play e-tailers can adopt an Omnichannel mindset towards driving a unified experience to their customers….LISTEN IN!

George Skaff is Chief Marketing Officer of TouchCommerce - an enterprise end to end omni-channel online engagement platform with live chat tools and mobile customer support. They boast of clients such as Comcast, T-Mobile, Virgin Media and others

George has over 25 years of progressive experience in the IT industry. Prior to joining TouchCommerce, George was a principal at MARKETify, and previously held senior marketing positions at SGI (Silicon Graphics Int'l), Wyse Technology (now Dell|Wyse), NEC Computers and Logitech.

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If you sell on Amazon, then you know how coveted owning the BUY BOX is in the Amazon marketplace!

My guest today; Shmuli Goldberg, Director of Marketing at Feedvisor an Amazon Repricing platform talks us through the key signals Amazon uses to determine which retailer wins the BUY BOX.

He also talks us through FBA - fulfilled by Amazon, FBM - fulfilled by merchant, how to start up on Amazon and scale up and all about DYNAMIC PRICING!

Stay tuned if you want to find out more!

The full transcript of this episode will be available from 17th April on http://2xmedia.co/podcast/

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Happy Easter! Dropshipping is a very dicey subject.

Most e-tailers that dropship often hesitate to admit that they dropship...

My guest on today’s show are etailers that drop-shiped some of their inventory in the past and have now launched a print-on-demand site that drop-ships for retailers and brands as well as integrates with numerous ecommerce platforms.

Julia Gifford, Marketing Manager of Printful (http://theprintful.com) will be talking about - Drop-shipping and Facebook on this episode.

BTW - I will be speaking at The Commerce Exchange Conference and delving into the business DNA and business models adopted by fast-growth eCommerce start-ups (with examples and case studies).

Use my code 2XMEDIA you can grab a ticket for only £40 instead of £60

JUST HEAD OVER TO: http://thecommerceexchange.co.uk/conference/

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