From turning childhood dreams and pipe dreams into reality, Brad had nothing given to him as a football player or entrepreneur, if anything, he had a bigger responsibility and social expectation to perform and lead by example.

Brad followed his childhood dream of becoming a professional football player where he achieved outstanding milestones both personally and professionally. Shortly into his football career, he wore his all-time favourite team guernsey and officially joined the Port Adelaide Football Club (PAFC) to then become their vice-captain.

Drawing the line between sports and business was difficult for Brad as his curiosity and drive never ended at the pitch, if anything it only had just begun. Upon retiring from playing football in 2020, Brad's fearless mindset and leadership gained from sports helped him to smoothly transition to the business world.

Today, Brad leads a successful South Australian wine business (https://heydiddle.com.au/) with his co-founder Tom Jonas with whom he had the pleasure of playing football at the same club.