If you’re like me, you like to get to the point fast.

Find out how I do it with my clients.

Here’s some key topics covered from this episode:

– Distinguishing between claims, assumptions and hypotheses

– How I shortcut insights for my clients

– How to use evidence to avoid distractions

Play the episode for more

Here’s some key takeaways from this episode: 

What evidence do you have to support this?

“That puts you ahead of 95 maybe 96% of the people I’ve encountered on this issue. “

What evidence do you have to support this?

“A useful way to think about qualitative research is 4 key things.”

What do people who disagree with you think?

“What about the people who are reasonable. Open minded. Know what you know. But completely disagree?“

Check out these resources

The 30 Second Short Cut I Teach My Clients To Dodge DEI MisInformation

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