Making your mark as a founding PMM is very difficult, especially when the role itself has an identity crisis.

That’s why we’ve asked three product marketers from our audience to join us to talk about their experience, and how to prove themselves valuable (especially when everything wants you to fail)

This week, we’re inviting Shoshana Kordova, Aphrodite Brinsmead, and Elliott Rayner to discuss the multifaceted role of product marketing

In this special episode, we’re covering:

• The significance of clear messaging

• AI's potential for PMMs

• The inherent identity crisis within our field

• Strategies for establishing effective product marketing

• The necessity of a 30-60-90 day plan. 

This episode was made special because we’ve asked our listeners to join us and they accepted, so please, give us feedback and send us messages! We read everything 👀 (except if it’s outbound requests, then Eric will ban you immediately)

Timestamps:

01:39 Introducing the Guests

05:01 Are Product Marketers Actually Marketers?

07:34 AI in Product Marketing

18:56 The Identity Crisis of Product Marketing

23:14 Rebranding Product Marketing: A Controversial Move

23:45 The Role of Founders in Early Product Marketing

24:36 The Importance of Product Marketing in Today's Market

26:18 Explaining Product Marketing Through Its Absence

27:06 Challenges of Being a Founding Product Marketing Manager

32:50 The 30-60-90 Day Plan Debate

38:00 Selling the Value of Product Marketing

46:02 Final Thoughts and Where to Find More

Show Notes:

Elliott LinkedIn

Aphrodite LinkedIn

Shoshana LinkedIn 

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