By Gabriel Bujold, Eric Holland, Zach Roberts
5
99 ratings
The podcast currently has 33 episodes available.
In this episode of We're Not Marketers, we sit down with the one and only Jeff Chase, Director of Brand and Product Marketing at Vitally.io, who drops a major hot take—product marketers aren’t marketers (wait, what?!). But Jeff doesn’t stop there. He believes PMMs are the future leaders of marketing, and he’s got the experience and insights to back it up.
Tune in as we dive into the evolving role of product marketers in B2B SaaS. From positioning and messaging to why PMMs have the potential to become CMOs, Jeff shares his journey and unique approach to blending product and brand marketing. We also tackle the age-old question: how can PMMs build better relationships with their brand teams?
Whether you're a PMM ready to shake up your organization or just curious about where this role is headed, this convo is one you don’t want to miss:
PMMs vs. Marketers: Jeff’s surprising take on why product marketers aren’t really marketers.
The Future CMO Pipeline: Why Jeff believes product marketers are primed to become the next generation of marketing leaders.
The Art of Brand Storytelling: How product marketers can elevate their influence by mastering brand marketing collaboration.
Hiring Hacks: Jeff’s refreshing approach to recruitment, and why he believes hiring managers have a deeper responsibility than you think.
Copycats Beware: How to stay a step ahead of competitors who love to swipe your messaging.
Time Stamps
00:00 Introduction and Host Intros
00:56 Special Guest Introduction: Jeff
02:02 Are Product Marketers Actually Marketers?
04:35 The Future of Product Marketing
08:55 Building Cross-Functional Relationships
10:48 The Role of Brand Marketing
14:30 Hiring and Leadership Insights
36:21 Dealing with Competitors
43:46 Conclusion and Sign-Off
Show Notes
Jeff Chase LinkedIn Profile
Hosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode, Jarod Greene, CMO of Vivint, shares his journey from teaching middle school math to Gartner analyst to CMO today and offers actionable advice for PMMs struggling to gain recognition. Learn how to use research, co-create with sales, and communicate your value to drive impactful product marketing strategies in your workplace.
When you let Jarod cook (#lethimcook) and you’re gonna get…
How teaching 7th graders prepared Jarod to lead B2B marketing strategy—and why it’s still the hardest job he’s ever done.
The “magician” role of product marketers: Why being a chameleon is the ultimate superpower in your company (and how to harness it).
Co-create with sales? Yes, please. The surprising reason your best sales reps should help write your next piece of content.
Forget the committee—Jarod’s trick to stop internal fights over messaging using the one thing no one can argue with: Data.
“I had no idea what PMM was 10 years ago” – how Jarod went from confused to CMO and why it could be your career roadmap too.
Content without context = chaos. Jarod’s formula for why great content flops (and how to make it land every time).
How to manage up, down, and sideways: Jarod’s guide to becoming a leader before you even get the title.
Time Stamps
00:00 We're Not Marketers (S3) - Jarod Greene
01:00 Welcome to Season Three!
01:46 Introducing Gerard Green
03:01 From Teaching to Marketing
05:15 The Role of Product Marketers
07:15 Becoming a CMO
18:03 Content with Context
22:19 Co-Creating with Sales
28:20 The Content Production Dilemma
29:07 The Importance of Research in Marketing
30:27 Primary vs. Secondary Research
31:22 Leveraging Data for Decision Making
39:43 Integrating AI in Marketing Strategies
43:34 The Reality of Product Market Fit
51:21 Upcoming Projects and Events
Show Notes
Jarod Greene LinkedIn Profile
UNXPCTD - Explore way AI is revolutionizing B2B Sales
Hosted by Ausha. See ausha.co/privacy-policy for more information.
There are many different flavors of product marketers, whether you’re in-house or fractional like our host, you need to be aware of your special sauce 😉
The product marketing function is becoming more and more nuanced, so you need to know what you are good at and why these special skills matter with your expertise and work environment.
Megan Pratt went from senior PMM to director of PMM and was one step away from a VP position before she decided to go full-time as a fractional PMM.
Today, she’s coaching product marketers and helping companies as a fractional PMM. In this episode, we’re covering:
Misconceptions we have about going fractional
How to find your secret sauce as a PMM
How to educate prospects on product marketing
Learn how to say no without saying no
Building your pipeline as a consultant
Common gaps in product marketing
So join us, whether you’re a fractional, or in-house hire, and learn about a true expert on how to say no.
Timespan:
00:00 Introduction and Hosts' Banter
01:14 Introducing Special Guest Megan Pratt
06:09 The Value of Product Marketing
21:26 Personal Insights and Career Growth
26:25 Transition to Fractional Work
26:31 Challenges and Misconceptions of Going Fractional
30:48 Messaging Best Practices
31:13 Clarifying Roles and Responsibilities
32:23 Setting Boundaries in Freelancing
33:42 The Importance of Saying No
36:34 Building a Freelance Pipeline
50:56 Common Gaps in Product Marketing
59:42 Conclusion and Final Thoughts
Show Notes:
Product Marketing House
Megan’s LinkedIn
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Timeline:
00:17 - Meet Emma Stratton: Life Coach and Messaging Expert
03:03 - Are Product Marketers Actually Marketers?
06:45 - Embracing the Misfit Identity in Product Marketing
12:15 - Handling Messaging Challenges and CEO Fears
21:05 - Transitioning to Entrepreneurship: When is the Right Time?
26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers
32:35 - Avoiding Company Politics and Aligning Teams
38:15 - Real-life Example: Messaging for an Australian Data Company
45:07 - Emma’s Upcoming Book: Make It Punchy
47:10 - Torture Chamber Game: Cringey Marketing Terms
55:00 - Final Thoughts and Staying Connected with Emma
Show Notes:
Emma's book: Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds, and Markets (Pre-order now)
Punchy messaging newsletter
Follow Emma Stratton on LinkedIn
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Timestamps:
01:36 PMM jobs and LinkedIn trends.
03:00 Discussion about job application experiences and interview etiquette.
05:00 Gab shares a story about a go-to-market assignment.
08:00 Eric shares a story about interviewing with a competitor.
12:00 Zach shares a story about a poor recruiting experience.
16:00 Eric discusses a job that ended up being a bad fit.
19:00 Discussion on hiring practices and candidate experiences.
22:00 Importance of clear expectations and roles in hiring.
24:00 The value of specific hiring criteria and trust in the hiring process.
27:00 The benefits of private communities for job searching.
30:00 Gab's experience with irrelevant job postings.
33:00 Eric and Zach discuss the value of consulting and contracting as a career approach.
36:00 Final thoughts on hiring practices and candidate experience.
40:00 Additional anecdotes and reflections on job search experiences.
45:00 Tips for navigating the PMM job market.
50:00 Closing remarks and promotions for the newsletter and sponsors.
52:00 Outro and end of episode.
Show Notes:
Inc Authority (LLC Formation)
Exit Five Community
Healthy Competition Community
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Timestamps
00:43 Introducing of Julien Sauvage
01:57 Are Product Marketers Actually Marketers?
06:41 The Role of Boldness in Marketing
14:06 Event Branding Success at Clari
17:17 The Einstein Smart Speaker Flop
20:24 Reflecting on Dreamforce's Gimmicks
22:38 The Importance of Data in Product Marketing
24:43 Challenges and Realities of PMM
30:31 The Role of Copywriting in PMM
38:59 Final Thoughts and Farewell
Show Notes :
Julien’s LinkedIn
Content That Converts guide (by Devin Reed)
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Timestamps
1:00: Introduction of Pat Wall
5:00: Role of product marketers
7:00: CI and product marketing
8:30: Evolution of CI in Pat's career
10:00: Building a CI program
13:00: Effective sales enablement
15:00: Internal branding
17:00: "Torture Chamber" game
20:00: Engaging sales teams
24:00: Impactful enablement sessions
26:00: Leveraging top performers
28:00: Integrating CI and product marketing
30:00: Tips for building a CI program
32:00: Pat’s future projects
34:00: Thank you and closing remarks
Show Notes
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Timestamps:
00:52 Discussing Target Audience
01:40 Horror Stories of Target Audience
05:14 Challenges in Messaging and Segmentation
14:23 Examples of Poor Market Segmentation
21:49 Effective Segmentation Strategies
32:15 The Power of Storytelling
34:35 Understanding Your Audience
38:19 Innovative Research Techniques
Show Notes:
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Timestamps:
0:00 The one word most miss in "product marketing" with Becky Trevino
00:16 Introduction and Hosts Banter
01:08 Introducing Special Guest Becky Trevino
01:55 Becky's Career Journey and Unique Perspective
02:49 Are Product Marketers Actually Marketers?
05:05 Defining Product Market Fit
07:44 Product Marketing Superpowers
10:12 The Art of Storytelling in Product Marketing
15:31 Torture Chamber: Tough Choices in Product Strategy
19:08 Should Product Marketing Live Within Product?
22:38 Building Strong Relationships with Product Managers
23:09 Navigating New Challenges in a New Role
24:50 Leading Commercial Reviews and Gaining Respect
26:03 Balancing Technical and Marketing Perspectives
27:55 The Role of AI in Product Marketing
33:33 Balancing Present Offerings with Future Roadmaps
Show Notes:
Becky Trevino LinkedIn
Hosted by Ausha. See ausha.co/privacy-policy for more information.
The podcast currently has 33 episodes available.
30,801 Listeners
37,089 Listeners
7,729 Listeners
110,589 Listeners
55,838 Listeners
209 Listeners
21 Listeners
67 Listeners