We're Not Marketers

By Gabriel Bujold, Eric Holland, Zach Roberts

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.

What if there was a bette... more

5

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FAQs about We're Not Marketers:

How many episodes does We're Not Marketers have?

The podcast currently has 57 episodes available.

We're Not Marketers episodes:

May 02, 2024 Why we faked the pod’s “end of life” last month? Emotional engagement.
Timestamps:
00:00 Welcome to Season 2: The Unforgettable Comeback
00:55 The Big Reveal: Why We Faked Our Podcast's Death
02:59 Emotional Engagement and Its Impact
05:22 The Aftermath: Listener Reactions and Personal Reflections
12:53 Introducing the Newsletter: A New Way to Engage
15:52 The Misfit Community: Engaging with Our Audience
17:17 Kicking Off with Casual Banter
17:48 Deep Dive into Emotional Engagement
20:02 Exploring Product Marketing Challenges
24:58 Personal Growth and Professional Evolution
27:05 Embracing the Consulting Journey
33:06 Wrapping Up and Looking Forward

Show notes:
⁠We’re Not Marketers Website⁠
⁠Dying 4 Influence Newsletter⁠
⁠Ruben Studdard’s Sorry 2004⁠

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...more
36min
March 28, 2024 How we've reached 2500 podcast downloads in 4 months with a $300 budget
Timestamps:
01:45 WNM origin story
05:40 How we came up with the name
14:00 The skeleton branding
26:09 Consistency and humor in our marketing
31:28 Consistency in podcasting
34:43 Our differentiation and favorite guests
48:10 Survey results with Adam McQueen from Klue
01:03:14 Final verdict and end of the podcast?

Show Notes:
The original We’re Not Marketers post
Adam McQueen LinkedIn

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...more
1h 7min
March 14, 2024 Don’t review messaging internally, message test instead w/ Peep Laja

Timestamps:
01:39 The role of product marketing in the B2B landscape
03:14 Why website ownership and conversion rates matter for PMMs
04:42 Challenges and strategies to be aware when managing website messaging
06:52 The evolution and future of message testing
07:22 CEO's Role as a product Marketer in Startups
09:53 Why messaging is underestimated in B2B
13:05 Message testing and market trends
16:24 Advices for solo PMM on messaging
19:38 How to improve your message clarity and relevance
20:56 How to leverage customer feedback with your messaging
24:29 How Peep is building influence and engaging on LinkedIn
26:43 What makes Spryng different from other B2B events
29:42 The Messaging Torture Chamber
34:19 Where to find Peep and learn more from him

Show Notes:
Wynter
Hemingway App
Sales Pitch by April Dunford
B2B Messaging course
Spryng event
Peep LinkedIn

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...more
37min
March 07, 2024 How PMMs can tie revenue with competitive intelligence w/ Clara Smyth
Timestamps:
02:47 Clara's Journey into Competitive Intelligence
03:45 Are Product Marketers Actually Marketers?
05:10 The Role of Competitive Intelligence in Revenue Generation
08:01 The Importance of Being Selfless in Product Marketing
10:33 Ideal Structure for Competitive Intelligence
13:02 Misconceptions about Competitive Intelligence
16:22 The Power of Competitive Intelligence Newsletters
19:21 Building a Content Creation Team
21:31 Investing in Competitive Intelligence
25:23 The Evolution of Competitive Intelligence
28:20 Handling Internal Requests and Prioritizing Competitors
34:00 Special Projects and Where to Find Clara

Show Notes:
Clara LinkedIn
Back Office to Boardroom Spotify
Back Office to Boardroom Apple Podcasts

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...more
36min
February 29, 2024 Let’s get clear about product messaging w/ Zach Messler
Timestamps:

01:30 Zach Messler's Background and Journey
03:20 The Big Question: Are Product Marketers Actually Marketers?
09:26 Zach's Philosophy and Approach to Marketing
18:27 The Importance of Clarity in Messaging
20:11 The Hierarchy of Clarity
24:56 The Power of Context in Messaging
30:31 The Importance of Context in Problem-Solution Approach
31:44 The Role of Product Marketers and Its Challenges
32:28 Strategies to Enhance Product Marketing Role
33:12 The Power of Negotiation in Product Marketing
37:31 The Impact of Trade Shows in Product Marketing
39:52 The Art of Messaging in Product Marketing
48:23 The Essence of Product Messaging

Show notes:
Zach LinkedIn
Never split the difference by Christopher Voss
Clarity Rules

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...more
57min
February 22, 2024 How to use data to tell a better story in B2B
Timestamps:
00:24 The Importance of Data in Marketing
05:12 Effective Storytelling with Data
07:20 The Power of Positioning and Market Insight
11:57 The Balance Between Creativity and Metrics
16:42 The Challenges of Data Analytics in Product Marketing
21:17 Measuring Podcasts for Thought Leadership
24:00 The Problem of Instant Gratification
28:20 The Importance of Balance in Growth
31:26 The Role of Data in Guiding Initiatives
33:21 The Power of Gut Feeling and Hard Work

Show Notes:
April Dunford Positioning Podcast
FletchPMM Notion Cheatsheet
Devin Reed LinkedIn
ProductivePMM Notion Hub

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...more
39min
February 15, 2024 Securing quick wins by building internal relationships w/ Collin Mayjack
Timestamps:
01:37: Transitioning from non-profit to tech
2:02: Collin's background as a preacher up to product marketing
4:47: Are product marketers actually marketers?
7:32: Collin's approach as a founding PMM
09:32: Defining product marketing in a new role
11:16: The importance of building relationships
12:29: Balancing short-term and long-term goals
14:30: Leadership in product marketing
16:25: The importance of building credibility
18:12: Setting boundaries and building respect
21:11: The rule of reciprocity in product marketing
23:51: Sharing and building credibility
27:38: Lightning round

Show Notes:
Collin LinkedIn

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...more
36min
February 08, 2024 How PMMs can influence GTM without being left out w/ Madison Leonard
Timestamps:
01:02: Madison's journey to product marketing
02:11: Transitioning from B2C to B2B
02:58: Madison's current role and GTM strategy passion
05:37: Are product marketers actually marketers?
07:56: The disconnect between marketing and sales
12:11: The role of product marketing in Go-to-market
18:07: Building trust and influencing change in organizations
22:47: The shift from B2B to PLG
32:39: Where to find Madison and learn more about her work
Show Notes:
Madison LinkedIn
SaaS Secrets newsletter

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...more
35min
February 01, 2024 How PMMs can "bounce-back" from layoffs
Timestamps:
01:17: Eric's layoff experience
04:12: Zach's layoff experience
10:24: The state of layoffs and product marketing in the US
12:34: Taking the solopreneur road after being laid off
14:00: The stress of the first 90 days as a PMM
15:53: Specialist vs. generalist PMM
18:27: How to position yourself as a PMM and be memorable
22:31: How can you make your next job search a success

Show Notes:
Emma Stratton LinkedIn
Product Marketing Alliance Salary Report
Personal Positioning from Tamara Grominsky
Practical Positioning Guide from Jess Petrella
TealHQ.com - CRM for job search
Stillhiring.today - Job board
Lavender AI - How to write great email to hiring managers
Aligned - Digital Salesroom to showcase your work
Healthy Competition - CI Community
PMMCamp - Product Marketing Community

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...more
36min
January 25, 2024 How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell
Timestamps:
04:14: Are product marketers actually marketers?
08:15: What is easier: being a generalist PMM or a specialist like in CI?
12:05: Is it easier being in competitive intelligence than product marketing?
15:03: Does category creation matter in competitive intelligence?
19:30: Biggest mistakes you can make on competitive intel
24:20: How to command respect as a PMM
28:12: How to break into CI as a PMM
38:35: Where to find and learn more about Andy

Show Notes:
Andy LinkedIn
Healthy Competition LinkedIn
Healthy Competition
Ready for launch {March Cohort}

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...more
37min

FAQs about We're Not Marketers:

How many episodes does We're Not Marketers have?

The podcast currently has 57 episodes available.

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