The more knowledge you have on product marketing, the better you can be an expert and have more impact on your job. 

Today, we’re having Peter Kortvel, a senior product marketer at Scandit and the creator of the product marketing newsletter (with 1700+ subscribers).

Peter has worked as a video consultant, in startups, cofounded an IoT startup and today shows us what great product marketing should look like.

He has 13+ years of experience as a marketer and believes in getting things done (we appreciate it too!).

In this episode, we’re covering:

• The importance of understanding your target audience

• Why research can help you communicate your product value

• The difference between storytelling and the format

• Challenges of PMMs and if they are marketers

• Common startup mistakes in messaging

• The best time to drink beer
  

So grab a beer with us and let’s chat product marketing 🫡

Timespan:

00:00 Welcome to We're Not Marketers

00:55 Meet Our Guest: Peter Kortvel

01:55 Diving into Product Marketing

09:27 The Role of Research in Marketing

14:19 Challenges in Startup Marketing

23:49 The Role of Storytelling in Video Content

24:38 Challenges of Storytelling in B2B Marketing

26:08 Understanding the Audience's Problem

28:18 The Importance of Clear Communication

31:38 Creating Aha Moments in Marketing

36:25 The Concept of Visual Cold Calling

46:24 Conclusion and Final Thoughts

Show Notes:

Peter’s LinkedIn

Product Marketing Newsletter

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