Product marketing and content marketing—are they allies, or just frenemies in disguise?

In this episode, Devin Reed (ex-Gong, ex-Clari, and host of Read Between the Lines) joins the crew to dish out his hot takes

on the tension between PMMs and content marketers, why most messaging decks collect dust, and the real secret to making content that resonates.

If you’ve ever questioned whether product marketing is actually marketing (or just internal storytelling), this one’s for you.

What You’ll Learn in This Episode:

→ The biggest mistake product marketers make when handing messaging to content teams

→ Why most positioning and messaging decks never make it into real-world content

→ The secret to testing messaging before betting big on a full campaign

→ How to bridge the gap between internal messaging and market-facing storytelling

→ The power of creative freedom—why it’s the ultimate flex in B2B marketing

→ The “two-sentence test” for making sure your messaging actually lands

→ When it’s too candid—how to balance bold positioning with market perception

→ How to write messaging that actually reflects what customers say

Listen now to hear Devin unfiltered take on product marketing, messaging mistakes, and how to win the content game.

Timestamps:

00:00 Introduction and Host Welcome

02:00 Introducing the Special Guest: Devin Reed

04:13 Devin Reed's Insights on Product Marketing

06:00 The Relationship Between Content and Product Marketing

14:51 Testing and Differentiating Marketing Strategies

23:57 Creative Freedom in B2B Marketing

26:23 Writing for Yourself: A Sales Rep's Perspective

26:57 Creating Relatable and Memorable Content

28:12 The Power of Sales Team Collaboration

28:55 The Heat Check: Testing Content Ideas

29:35 Maniacal Focus on Quality Content

29:59 The Importance of Clear and Concise Messaging

31:40 Understanding Your Audience's Language

34:37 Navigating Internal Approval Processes

36:32 Leveraging Customer Insights for Copywriting

43:14 The Creative Process: From Inspiration to Execution

48:34 Final Thoughts and Upcoming Projects

Show Notes:

The Reeder Website

Reed between the lines podcast

Devin’s LinkedIn 

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