This starts the first episode exploring the basics of market research. Step 1: understanding the business question. Your client has a business question they want researched, but is it the right thing to be researching?

3: Do bees bite? and other business questions

Welcome to MRXplorer! Friends Kristina and Z venture together to explore topics in and related to market research. Join them as they discuss everything from the day-to-day of an insights pro, the dynamics between "brand-side" and "vendor-side" research, and more. Let's explore this world of market research together!

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3: Do bees bite? and other business questions

3: Do bees bite? and other business questions