MRXplorer

MRXplorer

By KP and ZBusiness
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MRXplorer episodes

  • Leave-taking

    We explore Kristina's experience taking leave as a parent of a newborn, and, true to MRXplorer form, expand it to how leave should be for everyone everywhere. 

    37 min
  • Do I still belong here?

    Z gets pretty vulnerable as she shares her struggle with whether or not she can still be considered a market researcher now that she's in a research operations role. If you've ever experienced impostor syndrome, you'll likely relate quite heavily to her concerns about the way her career has evolved. From career paths to how one's focus changes during a career and what that means for the roles they take on, Kristina and Z talk it out in this impostor syndrome therapy session. 

    30 min
  • We're Back! with Kristina and Z

    Kristina and Z are back! They chat through some of the "where have we been," and then, "what are we gonna talk about the next few months," and generally just catch up podcast-like. 


    Also, Wordle and Nerdle get a mention! 

    27 min
  • Semiotics 101
    What exactly IS semiotics? Whitney Dunlap-Fowler joins us to walk us through what it is, how it's used, and where to learn more about it.
    46 min
  • MMM: Is agile the correct focus point?

    Z and Kristina muse over a few things in this episode.

    - When will "agile research" become "research"?

    - When will "agile research" reach business-to-business research?

    - Is "agile" excluding the ability to achieve inclusive research? 

    - Whose job is it to solve data quality issues or DE&I in research? 

    31 min
  • DEI Part 1: That's a Wrap

    Kristina and Z take some time to reflect on the conversations around diversity, equity, and inclusion with the guests from the past few months on the podcast.

    41 min
  • Exploring DEI in MRX: Accessibility with Mary Ann Mendez

    Mary Ann Mendez joins Kristina and Z to chat about her experiences as a blind woman in the field of market research. Learn about the opportunity for online qualitative tools to be more inclusive, the diversity philosophy, and the skills of blindness. 

    Interested in Mary Ann's consulting to help your platform be better? Or just want to learn more about accessibility in insights? Reach Mary Ann on LinkedIn or at the email address below.

    Mary Ann Mendez on LinkedIn: https://www.linkedin.com/in/mamendez1/

    Contact Mary Ann via email: [email protected] 


    58 min
  • Monday Musings: Storytelling in #MRX

    Welcome to Monday Musings, the series where Z and Kristina muse over a market research topic. We kick it off with a chat about storytelling in market research, the difficulties around storytelling as a market researcher who wants to share ALL the numbers, and some advice on how to kick off any project so that the story practically tells itself when the data comes in! (As an extra bonus, the tip from Kristina also helps manage all those stakeholder add-ons that creep up in a project.)

    Follow MRXplorer on LinkedIn: https://www.linkedin.com/company/mrxplorer

    Twitter: @mrxplorerp

    29 min
  • Exploring DEI in MRX: Melissa and Anacely on being Latinx in MRX

    Melissa Nevarez and Anacely Vazquez-Carrillo join Kristina and Z to share their experiences being Latinas in the world of market research. We get into topics like different subgroups within the Latinx umbrella, 2020 polling and messages about the Latinx community, and more! 

    As always, we hope this inspires discussion, though, and, ultimately, action towards improving the diversity, equity, and inclusion in the market research we conduct, and in the cultures we are part of within the market research community. 

    Follow us on LinkedIn: https://www.linkedin.com/company/mrxplorer

    And on Twitter: @MrxplorerP


    1 hr 6 min
  • Exploring DEI in MRX: Mario Carrasco

    Hear from Mario Carrasco, co-founder and principal of ThinkNow as he explains some of the cultural nuances that lead to marked differences in the way Latinx survey respondents are recruited and nurtured, then stay as he candidly shares his experience on being a Latinx market research company co-founder. 

    Follow us on Twitter: https://twitter.com/MrxplorerP

    Join us on LinkedIn: https://www.linkedin.com/company/mrxplorer

    48 min

About MRXplorer

From the publisher's feed

Welcome to MRXplorer! Friends Kristina and Z venture together to explore topics in and related to market research. Join them as they discuss everything from the day-to-day of an insights pro, the…