Z and Kristina muse over a few things in this episode.
- When will "agile research" become "research"?
- When will "agile research" reach business-to-business research?
- Is "agile" excluding the ability to achieve inclusive research? 
- Whose job is it to solve data quality issues or DE&I in research?

Z and Kristina muse over a few things in this episode. - When will "agile research" become "research"? - When will "agile research" reach business-to-business research? - Is "agile" excluding the ability to achieve inclusive research? - Whose job is it to solve data quality issues or DE&I in research?

Z and Kristina muse over a few things in this episode.
- When will "agile research" become "research"?
- When will "agile research" reach business-to-business research?
- Is "agile" excluding the ability to achieve inclusive research?&nbsp;
- Whose job is it to solve data quality issues or DE&amp;I in research?&nbsp;

MMM: Is agile the correct focus point?

Welcome to MRXplorer! Friends Kristina and Z venture together to explore topics in and related to market research. Join them as they discuss everything from the day-to-day of an insights pro, the dynamics between "brand-side" and "vendor-side" research, and more. Let's explore this world of market research together!

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MMM: Is agile the correct focus point?

MMM: Is agile the correct focus point?