MRXplorer

MRXplorer

By KP and ZBusiness
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MRXplorer episodes

  • Virtual Insights Summit: a brand new type of market research event

    Zappi and VoxPopMe recently hosted the first ever Virtual Insights Summit, held May 5-6. Z shares a high-level view of what this event was like, how it differed and was similar to in-person events, and her experience being a speaker at the summit. Then she and Kristina close things out with a bit of forecasting of events for the rest of 2020 and possible changes to events longer-term. 

    For more about the Virtual Insights Summit: https://www.virtualinsightsummit.com/schedule/

    Follow us on Twitter: @mrxplorerp


    51 min
  • Learning the hard skills

    Hard skills: the ones like statistical analysis, how to write a survey, how to be a focus group moderator... Kristina and Z explore not just how to learn those skills, but how they identify when they need to expand their skillset, how to choose the learning tools they'll use, and Z shares some ideas on how she prioritizes things like what webinars to attend. 

    Have comments, ideas for future episodes, or tips for triathlon training? Drop us a note at [email protected]!

    Connect with us on Twitter: @mrxplorerp


    45 min
  • Learning, mentors, and networks: OH MY!

    Join Kristina and Z in a chat about learning, which morphs into a discussion about mentor relationships, turning to your network to help you learn, and various options available for learning hard skills on the job and off the job. 


    Find us on Twitter: @mrxplorerp

    Send us an email: [email protected]

    44 min
  • FFL: Kristina Perkins, Microsoft on COVID-19 impacts to work and life
    Welcome to the first episode of "From the Front Lines," a series where I talk to those who are working "on the front lines" within brands, for market research partners (aka vendors), and software suppliers. 
    Kristina Perkins is a market research manager at Microsoft with brand, vendor, and software provider experience. We chat through the impact COVID-19 is having on the ways we work, the ways we interact with our co-workers, the types of research she's doing, and the ways she's adapting to the current scenario. She also shares her advice for those on the brand-side, supplier-side, and MR software suppliers side. Key theme you'll hear throughout: empathy! 
    If you want to be featured on a future episode, please send me a note on LinkedIn (https://www.linkedin.com/in/zontziry/). You can also find me on Twitter (https://twitter.com/zontziry), where I'd love to hear from you.
    46 min
  • Coronavirus and Insights Impacts
    How is the coronavirus, Covid-19, impacting the insights industry? From remote working situations to research itself, let's explore some of the impacts we're seeing, and let's talk about some of the ways we can mitigate those impacts. Keeping your team engaged, being inclusive in your recruitment and in your reaching out to team members, and finding online opportunities to learn and connect with peers in the industry are all addressed.  Find me on LinkedIn (Zontziry Johnson) and on Twitter @zontziry. Share how you are seeing the virus impacting your work and ideas on how to mitigate those impacts!
    17 min
  • Conferences: what will we hear?
    Research community conference season is underway! I share what I hope to hear, what I will be sharing, and what I'm curious might fall by the wayside from last year. What do you hope to hear about? Share your expectations on LinkedIn (Zontziry Johnson) or Twitter (@zontziry). And hope to see you in person at one of the upcoming conferences and events!
    9 min
  • Research is people!
    Amid all the talk of AI, machine learning, and other tech, what are you doing to focus on the people creating and participating in your research?
    7 min
  • 2019 Learnings and 2020 Anticipations!
    A few learnings from 2019, including the challenges and joys of working from home! And then a look at 2020 and what things I'm anticipating will happen in market research. What are *you* excited about for 2020 and beyond? Share on LinkedIn or on Twitter (@zontziry)!
    22 min
  • Save the Trackers!
    Why do trackers exist? What purpose so they serve? Can we save them? YES, WE CAN! I make the case for doing trackers better and keeping them around. At least until we find technology that gives us attitudinal measures consistently over time.
    19 min
  • Transformation: what it isn't, what it IS
    Have you been faced with "digital transformation," or "modern market research," as a goal for your team, but can't help but feel like nothing has actually changed? What does "transformation" actually mean? What does it involve? And, perhaps more importantly, what is it not?
    17 min

About MRXplorer

From the publisher's feed

Welcome to MRXplorer! Friends Kristina and Z venture together to explore topics in and related to market research. Join them as they discuss everything from the day-to-day of an insights pro, the…