MRXplorer

In our first international episode, we chat with a couple of the founding members of Colour of Research (CORe) in the UK. Listen to their experiences as people of color in the market research industry, and enjoy their passion for the work they're doing with CORe. When you're done, come back to the show notes to learn more about them at the links below! 

Learn more about CORe on LinkedIn: https://www.linkedin.com/company/colour-of-research-core

Check out the opportunities to get involved with CORe: https://www.colourofresearch.org

Subscribe to their podcast: https://www.colourofresearch.org/podcast

Our journey exploring the world of diversity and inclusion inside and outside the market research walls starts with our conversation with Pepper Miller, author, market researcher, and Black-American subject matter expert. This candid conversation was very thought-provoking; we're sure you'll agree. Are you ready to dig in? 

To shop Pepper's books: https://peppermiller.net/black-still-matters/

To learn more about Pepper: https://peppermiller.net/

We're kicking off a series of interviews that talk about diversity and inclusion from the perspective of underrepresented groups. We hope you'll join us as we share the fun and courageous conversations we've had (and continue having) around this topic. 

Ethnography: it's way, WAY more than just following someone around while they shop. Learn what it is, what to consider when performing an ethnography, and how to be sure your ethnography is inclusive! 

References mentioned:

Paco Underhill, Why We Buy: https://www.amazon.com/dp/B001QA4SY2/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

Trendwatching: https://trendwatching.com/

A group of crows is a murder. A group of fish? A school. But what do you call a group of research methodologies? 

We're kicking off our 2020-2021 season with a live brainstorm of research methodologies in various groupings - advanced modeling, behavioral research, retail, ethnographies, and more! This kicks off a new year of exploring the world of insights, where we'll dive into each group of research types. For now, enjoy hearing us list off 27 different methodologies, some of which have sub-types! The list is FAR from conclusive, so send us methodologies we missed! 

Twitter: @mrxplorerp

Email: [email protected]

We've been doing a lot of learning, listening, and self-evaluating the past few weeks with the renewed emphasis on systemic racism in the world. We wanted to share some of our fledgling thoughts and actions, and our decision for where this podcast is going to focus next. 

We mention a number of resources in this episode; links to the podcasts and groups mentioned can be found below and at MRXplorer.com. Follow us on Twitter (https://twitter.com/MrxplorerP), and send us a note to [email protected] with your own recommended resources! 

Black History Year podcast: https://www.pushblack.us/black-history-year-podcast

Higher Learning podcast: https://www.theringer.com/2020/5/26/21270685/introducing-higher-learning-with-van-lathan-and-rachel-lindsay

Pod Save the People: https://crooked.com/podcast-series/pod-save-the-people/

AnitaB.org panel discussion recording: https://anitab.org/news/announcements/anitaborg-presents-a-candid-conversation-building-an-antiracist-society/

Female Quotient: https://www.thefemalequotient.com/equality-lounge/

Z and Kristina chat about being a woman in the market research industry, and their experiences seeing other women in leadership roles within the industry, their perceptions of being able to the mothers AND market researchers climbing career ladders, and considerations they've made when looking for new roles and new companies at which to work. 

We would love to hear from you, especially if you are not a cisgender woman in market research, and your experience in the industry. Please reach out to us and send a note to [email protected] to share your experience and let us know if you'd like to be a guest on an upcoming episode to share your thoughts! 

Twitter: @mrxplorerp