Segment 3: FAQ Section 3: EE and Marketing

1.   How can you use EE in social media marketing?

2.   How can you use EE in other online marketing?

Websites—make them user-friendly, keep the target client in mind

Ads-don’t make them too in-your-face or obtrusive—know what pain points your target market has and try to solve them

Use CRM and lead gen so you don’t treat all your prospects/clients the same—learn how they want to be marketed to

3.   How do you use EE to lead your customers through the buyer’s journey?

Joey Coleman, never lost a customer again

1.   Assess—they decide if they want to do business with you

2.   Admit—they buy

3.   Affirm—buyer’s remorse

4.   Activate—you deliver on your promises

5.   Acclimate—Your customers figure out how to best use your products/services

6.   Accomplish—your customers achieve results

7.   Adopt—your customer adopts your brand as a part of their life

8.   Advocate—they begin to sell for you

Big thing: don’t quit with EE after phase 2! Continue to learn about your customers, talk to them, see how you can help them use your product service, be a resource…