How do you move from vague, forgettable messaging to vivid copy that actually converts? In this episode, we’re joined by Amy Harrison - copywriting strategist, speaker, and founder of Write With Influence - to talk about how great copywriting intersects with experimentation, psychology, and strategy.

Amy shares her most practical tips for writing copy that resonates, stands out, and gets results - without sounding like every other “growth” company out there.

What you’ll learn in this episode:

• How to swap empty impact statements for testable, vivid “do” statements

• Why clarity beats cleverness - and how to write like a friend, not a marketer

• The “Get. See. Do.” framework that simplifies persuasive messaging

• Why long copy isn’t dead (but bad copy is)

• How to use AI as a creative assistant - not a crutch

• Common pitfalls of consensus messaging and how to stay bold

• What teams (sales, service, product) need to be involved in message creation

Don’t forget:
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If you liked Amy's insights, dig deeper and check out her website https://writewithinfluence.com/ or her https://www.linkedin.com/in/harrisonamy/https://www.linkedin.com/in/harrisonamy/.

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