Are you still unsure what to make of AI?
Does it feel more like a threat than a tool?
You’re not alone and this episode will change the way you think about it.

In this new episode of the GMS Podcast, we take you on a playful yet deeply insightful journey into the world of AI adoption.
Starting from a place of fear and overwhelm, we explore how to turn AI into an advantage without losing your human superpowers.

Together we dive into:

• The 4 levels of AI adoption from Level 0 (fear and resistance) through the “wooden sword” stage of experimenting, all the way to the “steel sword” and beyond.

• How to overcome fear with curiosity and why “just try it” can be the first step toward new possibilities.

• Real-world use cases: how AI cut research analysis time in half without replacing the need for human insight.

• What AI can’t do (yet): the critical gaps where human empathy, context, and reading between the lines are irreplaceable.

• Why critical thinking and collaboration beat blind enthusiasm: balancing skepticism and excitement.

• The future of AI in organizations and how to move from scattered experiments to an integrated, mature AI practice.

This conversation will give you a new perspective on how to use AI as a creative partner rather than fear it as a rival.

Bonus resource: Ready to discover your own stage in the AI Hero Journey? Download the AI Hero Journey Cheat Sheet mentioned in the episode:
AI Hero Journey Cheat Sheet (Miro)

If this episode sparks new ideas for you, please:

• Give it a like on your podcast platform

• Leave us feedback – we love to hear from you

• Share it with your colleagues and network so more people can level up from AI overwhelm to AI advantage.

What does it take to build a culture where failure isn’t feared but celebrated? In this episode, we sit down with Stuart Frisby, Director of Brand & Experience Design at Deliveroo and former Head of Design at Booking.com, to explore what it really means to design for impact.

From launching thousands of experiments to leading design through hypergrowth, Stuart shares hard-earned insights on experimentation, scaling teams, and the power of humility. Discover why Booking.com’s success wasn’t built on big bets but on small, fast, and frequent tests that turned data into dominance.

Key Learnings from this episode:

• Why empathy for users and the business is the secret ingredient to impactful design.

• How Booking.com empowered designers to launch experiments daily, with minimal red tape.

• What Stuart’s most spectacular experiment failure taught him about trust, ego, and design seriousness.

• The culture shift needed to move from a feature factory to a growth lab.

• Why “experimentation isn’t sexy but success is.”

In this episode of the GMS Podcast, Julia sits down with Erin Weigel, a true pioneer in the world of product design and experimentation.

Erin shares her insights on making experimentation more approachable, fun, and impactful. From her legendary GMS talk to her bestselling book Design for Impact, Erin's unique approach to design and experimentation is revolutionizing how teams tackle innovation.

Key Highlights:

• Why experimentation doesn't need to be a "boring academic exercise"

• The real purpose behind Erin’s book Design for Impact and why it resonates globally

• The importance of having fun while experimenting and taking smart risks

• Balancing strategic tests with quick, exploratory experiments to maximize impact

• Erin’s thoughts on the need for brave leadership in today’s business climate

• Tools, tips, and tricks for small teams to level up their experimentation game

• The ethics of experimentation: Considering the human side of every test and the stakeholders involved

• Book recommendations for the summer: including Death by Screens and Emotional Targeting

Tune in for a conversation filled with practical advice, humor, and Erin’s refreshing approach to driving real change through experimentation.

For more insights, check out www.erindoesthings.com or connct with her on LinkedIn.

If you liked this episode, please like, share and comment this podcast to make it available for more growth-minded SUPERHEROES like you.

Is your agency ready for the future or strapped into the crash test dummy headed straight for the wall?

In this explosive episode, André Morys sits down with Craig Sullivan (experimentation evangelist) and Dennis van der Heijden (CEO of Convert.com) to unpack the raw, uncomfortable truths revealed in the Agency & Vendor Experimentation Ecosystem 2025 Report.

Agencies are angry. Trust is broken. The era of “running tests” is dead, and the commoditization of execution work is accelerating. If you want your agency to survive and thrive you’ll need to pivot to what only humans can deliver.

Craig and Dennis share unfiltered insights on:

• Why your profit formula will change and how to adapt before it’s too late.

• How AI is shifting the experimentation landscape (and what isn’t changing).

• Why “trust is the true currency” between vendors and agencies and why most vendors are broke.

• The uncomfortable truth: execution work is dying, strategic enablement is the future.

• How to build relevance in a changing ecosystem before your clients move on.

• The difference between agencies that will survive and those that will vanish.

If you’re leading an experimentation agency, working on product testing, or want to future-proof your role in a rapidly evolving landscape, this episode is for you.

Download the full Agency & Vendor Experimentation Ecosystem 2025 Report here:
https://www.convert.com/agency-research-report/

Have questions? Feel free to reach out directly to Dennis and Craig. They are always open to continuing the conversation.

If you liked this episode, we appreciate every like and share to help us reach more growth-minded superheroes like you.

In this special episode, André and Julia take you behind the scenes of GMS 2025 (growth-minded SUPERHEROES), just one week after the live event on June 18th, 2025 at Alte Oper Frankfurt.

They reflect on the energy, the people, the ideas, and the unforgettable moments that made this year’s summit one of the most inspiring yet. From LEGO towers and live music to powerful keynotes and goosebump moments. It's a raw, honest, and passionate recap from two people at the heart of it all.

Tune in to hear:

• Why “purpose” and “passion” were the unofficial themes of this year

• What made the LEGO Serious Play session such a surprise hit

• How the rebranding resonated with attendees and why it matters

• Standout moments from speakers like Fonz Morris, Talia Wolf, Cornelia Schnell, Lucia van den Brink, David Mannheim and many more

• What happens after the applause: lessons that still linger

• A behind-the-curtain look at curating a one-day “MBA” in experimentation, CX & growth

• What’s next for GMS 2026 and why tickets are already flying

If you were there, relive the magic.
If you missed it, this is your backstage pass.
Let’s keep growing. We appreciate every like and share of this episode.
Ticket sales for 2026 are now open at www.growthmindedsuperheroes.com

Pencil in June 16th, 2026, at the Alte Oper Frankfurt.

What does it really take to build a thriving experimentation culture - not just in one company, but across an entire industry?

In this episode of the GMS Podcast, we sit down with Kelly Wortham, founder of the Test & Learn Community (TLC), former global optimization lead at Dell, and one of the most influential voices in experimentation today.

Kelly shares the story behind the birth of TLC, reveals why online and in-person connection is more crucial than ever, and unpacks the most overlooked pitfalls optimizers still fall into. From the power of asking questions to the global nuances of testing ethics, this is a conversation packed with both wisdom and warmth.

Key Learnings:

• Why community-driven learning outpaces isolated experimentation

• How one Slack thread led to a global shift in how we understand SRM

• The reason job titles and AI fears are dominating testing conversations today

• Why quant + qual is the holy grail of hypothesis building

• The magic of in-person events and how they transform professional growth

• How to stay grounded and purpose-driven as an optimizer

• Why “start with the customer problem” should be your new mantra

Whether you're a seasoned optimizer or just getting started, Kelly's insights will challenge and inspire the way you work, connect, and grow.

👉 Join the TLC community: https://testandlearn.community/
👉 Follow Kelly on LinkedIn: https://www.linkedin.com/in/kellywortham/

If you liked this episode, please like, review and share it!

How do you move from vague, forgettable messaging to vivid copy that actually converts? In this episode, we’re joined by Amy Harrison - copywriting strategist, speaker, and founder of Write With Influence - to talk about how great copywriting intersects with experimentation, psychology, and strategy.

Amy shares her most practical tips for writing copy that resonates, stands out, and gets results - without sounding like every other “growth” company out there.

What you’ll learn in this episode:

• How to swap empty impact statements for testable, vivid “do” statements

• Why clarity beats cleverness - and how to write like a friend, not a marketer

• The “Get. See. Do.” framework that simplifies persuasive messaging

• Why long copy isn’t dead (but bad copy is)

• How to use AI as a creative assistant - not a crutch

• Common pitfalls of consensus messaging and how to stay bold

• What teams (sales, service, product) need to be involved in message creation

Don’t forget:
GMS 2025 is just around the corner! Save 300 € on your ticket for June 18th at the Alte Oper Frankfurt by using the code ANDRE300 at www.growthmindedsuperheroes.com

If you liked Amy's insights, dig deeper and check out her website https://writewithinfluence.com/ or her https://www.linkedin.com/in/harrisonamy/https://www.linkedin.com/in/harrisonamy/.

If you enjoyed this episode, like, share, and leave us a review. Your feedback helps us grow - and helps more optimizers find the show!

In this powerful episode, growth strategist and author Chris Out shares why most organizations hit invisible ceilings - and how true business growth always starts with personal transformation.

We dive deep into:

• Why every organization is a system of bottlenecks

• The difference between wanting growth and being ready for it

• How fear, ego, and self-deception silently hold you (and your business) back

• Why installing A/B testing tools is easy - but building a growth culture isn’t

• The exact moment Chris knew he had to stop lying to himself

• How to structure your company (and your mindset) for extreme revenue growth

• Why pre-mortems matter more than post-mortems

• What leaders get wrong about the growth mindset

  
  

Chris doesn’t hold back - this episode is packed with raw truth, practical wisdom, and mindset shifts that will change how you lead and grow.

Meet Chris in person!He’ll be attending GMS (growth-minded SUPERHEROES) on June 18th in Frankfurt. Don’t miss your chance to learn from him directly.

Grab your ticket at www.growthmindedsuperheroes.com and use code ANDRE300 to save 300 €.

If you enjoyed this episode, we’d love your support:
Like, comment, and share it with your team, your friends, and fellow growth superheroes!

What happens when you mix a growth strategist, a juicy lemon, and the power of purposeful experimentation?

In this episode of the GMS Podcast, we welcome Daphne Tideman - renowned growth advisor, former Head of Growth at Heights, and co-founder of the Women in Experimentation Community.

Join us for a candid and insightful conversation on:

• Why growth isn’t a department - but a mindset
• “Squeezing the lemon” vs. chasing shiny oranges
• How to balance planners & explorers in your team
• Creating psychological safety through structure
• Lessons from leading eco-conscious, DTC growth
• Why “growth hacking” is dead—and what’s next
• Behind the scenes of the Women in Experimentation community

Daphne also shares her personal journey - from agency life to finding purpose in helping sustainable and wellness brands scale.

Meet Daphne live at GMS on June 18th in Frankfurt, alongside her co-founders Lucia van den Brink and Marcella Sullivan at the Women in Experimentation booth.

Save 300 € on your ticket with code ANDRE300 at www.growthmindedsuperheroes.com and join the movement of optimizers, researchers, and builders driving true growth!

If you loved this episode, like, share, and leave a comment -your support helps us grow this community of experimenters.

🎧 Tune in, and let’s milk the lemon - properly.

What if your obsession with perfect test designs and pixel-perfect CTAs is actually holding your experimentation program back?

In this eye-opening episode, we talk with Christoph Rottler-Lavoie, Country Manager DACH at Kameleoon, about the invisible costs of perfectionism in A/B testing - and what truly matters when it comes to experimentation velocity, stakeholder buy-in, and sustainable growth.

We dig deep into Christoph’s engineering-driven mindset, why scientific rigor needs to be balanced with pragmatic decision-making, and how to empower teams to just start testing. He shares stories from the trenches, controversial takes on significance thresholds, and powerful advice on managing fear of failure in corporate cultures.

Key Take-Aways:

* The hidden dangers of perfectionism: How striving for "perfect" experiments is actually slowing down your growth.

* Choose your weapon wisely: Not every hypothesis needs a full A/B test - pragmatic experimentation is key.

* Let go of pixel-perfection: Design alignment and visual concepts shouldn't block test velocity.

* The truth about significance thresholds: Why 95% might be overkill - and when lower confidence is acceptable.

* Parallel testing isn’t the enemy: Learn how and why to safely run multiple experiments at once.

* Culture eats testing tools for breakfast: Why psychological safety and clear stakeholder communication are make-or-break factors.

* From science to craft: The balance between rigorous statistical methodology and business realities.

* Velocity > Win rate: Why you should optimize for testing throughput, not just successful tests.

* Bayesian vs Frequentist: The (ongoing) stats war and why Bayesian might be your secret to better communication with stakeholders.

* Christoph’s top velocity hacks: Tactical insights to eliminate bottlenecks and ship faster.

🎧 Whether you're a perfectionist in recovery or a CRO lead looking to push your team forward, this episode is for you.

💎 Christoph and the Kameleoon team will also be Diamond Sponsoring Partners at GMS on June 18th - and they’re looking forward to meeting you in person!

🎟️ Save 100 € on your ticket with the code KAMELEOON100 at ⁠⁠www.growthmindedsuperheroes.com⁠⁠

If you liked this episode, please like, share and leave a review. We highly appreciate your support!