In this episode of the GMS Podcast, Julia and André sit down with Slobodan "Sani" Manic, host of the NoHacks podcast and an experienced web optimization specialist. Sani has spent over a decade interviewing top experimentation experts and refining his own approach to CRO, performance optimization, and web analytics.

Join us as Sani shares his journey, the key traits of successful optimizers, and how experimentation principles can transform not just businesses, but also personal growth.

Listeners will discover Sani's unique insights into building meaningful connections, mastering critical thinking, and why humbleness is the cornerstone of great optimizers. Plus, learn how Sani applies an experimentation mindset to real-life challenges and hear his candid thoughts on the role of empathy, communication, and even childhood curiosity in driving success.

Here's what you'll learn from listening to this podcast in a nutshell:

If you enjoyed this episode, please follow our podcast to never miss new content! Share it with your network, give us feedback, and leave a review - we’d love to hear your thoughts on optimize each and every new episode.

Want to meet Sani in person? Join us at the growth-minded SUPERHEROES event on June 18, 2025, in Frankfurt! Tickets are available now at www.growthmindedsuperheroes.com

In this thought-provoking episode, we welcome Lukas Vermeer, a renowned expert in experimentation and former experimentation lead at Booking.com, to discuss the transformative power of data-driven decision-making.

Lukas dives deep into the challenges, misconceptions, and incredible potential of building an experimentation-driven culture within organizations.

Here's what you'll learn when listening to this episode:

Lukas also reflects on his personal journey, shares lessons learned from failures, and offers insights into the future of data-driven business strategies.

🎤 Follow the Podcast
If you enjoyed this episode, please follow our podcast to stay updated on future conversations with brilliant minds like Lukas. Share it with your network, and don’t forget to leave a review or feedback - it’s highly appreciated!

🌟 Join Us at growth-minded SUPERHEROES 2025!
Lukas has been a highlight at past GMS events, and you won't want to miss other top-tier speakers at next year's growth-minded SUPERHEROES on June 18, 2025, in Frankfurt. For the full agenda and tickets, visit: www.growthmindedsuperheroes.com

What does it take to transform a traditional organization into a hub of experimentation excellence? In this episode, we sit down with Stewart Ehoff, the award-winning head of experimentation at RS Group, who shares his inspiring six-year journey from frustrated software engineer to building an experimentation program recognized as best in class.

Hosted by Julia Rumpf and André Morys, this conversation is packed with invaluable lessons on leveraging experimentation to drive real change and measurable outcomes.

You’ll hear how Stewart overcame challenges, won over stakeholders, and embedded a culture of testing and learning across a near-100-year-old company. If you’re navigating experimentation in a feature factory or looking to scale your impact, Stewart’s story will leave you energized and inspired.

Here's what you'll learn in this episode in a nutshell:

If you enjoyed this episode, don’t forget to follow, share, and give us your feedback.

Interested in hearing more from Stewart? Experience him live on stage at growth-minded SUPERHEROES on 18th of June 2025 in Frankfurt, where he’ll share even deeper insights and stories about his journey.

🎟️ Secure your tickets now at www.growthmindedsuperheroes.com

Learn what you can expect from listening to our GMS Podcast.