In this episode of growth-minded SUPERHEROES, Julia and André sit down with Björn Radde, VP of Digital Marketing and Innovation at T-Systems, to explore the power of starting small to drive innovation in large organizations. Björn shares his insights on leading agile pilot teams, integrating experimentation into corporate culture, and leveraging AI to supercharge marketing strategies.

From actionable tips on pitching ideas to the C-suite to fostering a failure-friendly culture, Björn delivers practical advice for marketers, leaders, and innovators.

Discover how collaboration between humans and AI is shaping the future of marketing and why experimentation is the key to sustainable growth.

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In this episode of the GMS Podcast, Julia and André sit down with Slobodan "Sani" Manic, host of the NoHacks podcast and an experienced web optimization specialist. Sani has spent over a decade interviewing top experimentation experts and refining his own approach to CRO, performance optimization, and web analytics.

Join us as Sani shares his journey, the key traits of successful optimizers, and how experimentation principles can transform not just businesses, but also personal growth.

Listeners will discover Sani's unique insights into building meaningful connections, mastering critical thinking, and why humbleness is the cornerstone of great optimizers. Plus, learn how Sani applies an experimentation mindset to real-life challenges and hear his candid thoughts on the role of empathy, communication, and even childhood curiosity in driving success.

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Want to meet Sani in person? Join us at the growth-minded SUPERHEROES event on June 18, 2025, in Frankfurt! Tickets are available now at www.growthmindedsuperheroes.com

In this thought-provoking episode, we welcome Lukas Vermeer, a renowned expert in experimentation and former experimentation lead at Booking.com, to discuss the transformative power of data-driven decision-making.

Lukas dives deep into the challenges, misconceptions, and incredible potential of building an experimentation-driven culture within organizations.

Here's what you'll learn when listening to this episode:

Lukas also reflects on his personal journey, shares lessons learned from failures, and offers insights into the future of data-driven business strategies.

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🌟 Join Us at growth-minded SUPERHEROES 2025!
Lukas has been a highlight at past GMS events, and you won't want to miss other top-tier speakers at next year's growth-minded SUPERHEROES on June 18, 2025, in Frankfurt. For the full agenda and tickets, visit: www.growthmindedsuperheroes.com

What does it take to transform a traditional organization into a hub of experimentation excellence? In this episode, we sit down with Stewart Ehoff, the award-winning head of experimentation at RS Group, who shares his inspiring six-year journey from frustrated software engineer to building an experimentation program recognized as best in class.

Hosted by Julia Rumpf and André Morys, this conversation is packed with invaluable lessons on leveraging experimentation to drive real change and measurable outcomes.

You’ll hear how Stewart overcame challenges, won over stakeholders, and embedded a culture of testing and learning across a near-100-year-old company. If you’re navigating experimentation in a feature factory or looking to scale your impact, Stewart’s story will leave you energized and inspired.

Here's what you'll learn in this episode in a nutshell:

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Interested in hearing more from Stewart? Experience him live on stage at growth-minded SUPERHEROES on 18th of June 2025 in Frankfurt, where he’ll share even deeper insights and stories about his journey.

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