December 03, 2024

Experimentation Myths, Failures, and Wins: A Deep Dive with Lukas Vermeer

54 minutes

In this thought-provoking episode, we welcome Lukas Vermeer, a renowned expert in experimentation and former experimentation lead at Booking.com, to discuss the transformative power of data-driven decision-making.

Lukas dives deep into the challenges, misconceptions, and incredible potential of building an experimentation-driven culture within organizations.

Here's what you'll learn when listening to this episode:

Balancing Humility and Curiosity: Why intellectual honesty and curiosity are critical traits for leaders driving experimentation

From Gut Feelings to Data-Driven Decisions: How to pitch experimentation to C-level executives and secure their buy-in effectively

Start Small, Scale Strategically: Practical advice on beginning with experimentation, even in traditionally hierarchical organizations

Beyond Incremental Change: The importance of avoiding "local optima" and fostering bold, impactful innovation

The Role of Experimentation in Risk Mitigation: How A/B testing can prevent losses and ensure safer rollouts, especially in high-stakes industries

Lukas also reflects on his personal journey, shares lessons learned from failures, and offers insights into the future of data-driven business strategies.

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🌟 Join Us at growth-minded SUPERHEROES 2025!
Lukas has been a highlight at past GMS events, and you won't want to miss other top-tier speakers at next year's growth-minded SUPERHEROES on June 18, 2025, in Frankfurt. For the full agenda and tickets, visit: www.growthmindedsuperheroes.com

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By André Morys