Today we discuss 3 things that we think are critical to formatting a successful survey for your next research project.

We review:

1. How you should be imagining a storyline for your research even before you start putting pen to paper when creating a survey.
2. What to consider when sequencing questions in your survey.
3. How the format of each individual question can impact the timing of a survey, and ultimately the quality of the data you get back from it.