Marketing Mode with Todd & Jenna

In a world inundated with generic pitches and recycled content, original research reports stand out as the disruptive force that engages prospects and reshapes the entire sales process. They position teams as thought leaders and close deals with unparalleled efficacy. Terry Arnold, Sales Enablement Consultant (previously VP of Sales Enablement at Anteriad), has direct experience developing a sales enablement program around original research, and in this session, he shares those highly actionable secrets with Todd and the Marketing Mode audience.

To get in touch with Terry Arnold: taconsultingservices.com https://www.linkedin.com/in/terrance-arnold/

To get in touch with Ascend2: Ascend2.com

Content creation is the number one area that marketers plan to focus on improving in the year ahead... Today we discuss the importance of content, developing original content, and the need for an overall content strategy.

We are starting our planning for the 2024 research calendar. What topics did we find most interesting this year, and what do we see as impactful for 2024? Also, we need help from our audience for compelling new topics for research in 2024!

B2B research studies can be daunting. Here are some useful tips to prepare as you conceptualize and create a research project that will resonate with your audience.

B2B research studies can be daunting. Here are some useful tips to prepare as you conceptualize and create a research project that will resonate with your audience.

We review:

• Determining how you want to use your research and what you want your research to do for you.
• Creating the right topic for your specific situation, industry, and audience.
• Knowing your audience and using that to your advantage from survey creation to content distribution.
• ...and more!

Today we discuss 3 things that we think are critical to formatting a successful survey for your next research project.

We review:

1. How you should be imagining a storyline for your research even before you start putting pen to paper when creating a survey.
2. What to consider when sequencing questions in your survey.
3. How the format of each individual question can impact the timing of a survey, and ultimately the quality of the data you get back from it.

In this episode of Marketing Mode with Todd and Jenna we discuss a new report that we recently created with Constant Contact called An AI Awakening: How small businesses are using AI and automation to bolster their business.

We talk about how hard attracting customers can be for SMBs and the many uses of AI to create and repurpose content to combat this top challenge. We also discuss how this research was created, and why. And give some insight into why it is so important.

Thanks to Constant Contact for partnering with us on this research!

Link to the full report.

Email is one of the oldest digital channels available to marketers today. But new technology is changing the way email is used for marketing. So how are marketing professionals using Artificial Intelligence (AI) in email marketing?

Just one-quarter of marketers consider their email strategies to be "very successful" which begs the question, could AI be used to reinvigorate stale programs? Who is using AI already and are they seeing results?

We dive into these questions and more as we review our recent research report: Email Marketing and AI 2023.

Review the full report here.

How much are organizations using automation throughout their customer journeys and how has this changed over time? Where are marketers finding the most value in automation? How much automation is too much automation? We answer these questions and more in this episode of Marketing Mode with Todd and Jenna.

Links to reports mentioned:

The State of Marketing Automation 2023

The State of Marketing Automation 2022

The State of Marketing Automation 2021

Todd Lebo discusses inspiration found in a recent research study from BrightCove, conducted in partnership with Ascend2. The full report from BrightCove, "Using Video to Improve the Employee Experience: How to Meet Employee Expectations for Communication and Connection in the Workplace" can be found here.

Jenna and Todd go head-to-head in a battle to assemble the best research content marketing strategy. Infographics, blog posts, webinars, and beyond... we talk about our favorite ways to use research for content marketing programs.