In a world inundated with generic pitches and recycled content, original research reports stand out as the disruptive force that engages prospects and reshapes the entire sales process. They position teams as thought leaders and close deals with unparalleled efficacy. Terry Arnold, Sales Enablement Consultant (previously VP of Sales Enablement at Anteriad), has direct experience developing a sales enablement program around original research, and in this session, he shares those highly actionable secrets with Todd and the Marketing Mode audience.

To get in touch with Terry Arnold:  taconsultingservices.com  https://www.linkedin.com/in/terrance-arnold/ 

To get in touch with Ascend2: Ascend2.com