Ever get the feeling—or have been told outright—that everyone likes you, only to still lose the sale? This episode shares the brutal sales lesson that changed everything for me.

In the world of LBM sales, being likable and working hard is essential, but insufficient. If your offer doesn’t help your customer make, find, or save money, you’re just a distraction. 

In this episode, you’ll hear the story of a devastating sales loss and how it revealed a framework I use every day to drive my own profitable selling efforts.

By the end of this episode, you’ll learn:

• The 3 verbs every LBM seller needs to master to win more work fast
• The biggest mistake even experienced reps make when pitching new business
• How to turn client pain points into profitable proposals with simple back-of-the-napkin math

Listen now to discover how to stop losing deals you should win—and start creating offers that actually move the needle for your buyers.

For a print version of this episode to share with your team, click here to download.