Product, Packaging, & Profit

3. From Idea to Store Shelf

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Welcome to episode 3 of Product, Packaging, and Profit.

In this episode, we’re talking about the product’s journey from idea to shelf, including

  • Dream retailers for your product
  • Is the direct-to-consumer model dead?
  • Benefits of getting your product in stores
  • The 6 steps of getting your product from idea to shelf
  • Creating a win-win relationship with stores

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    • Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com
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      Product, Packaging, & ProfitBy Kelley Kempel