If you are selling expertise in one form or another then content marketing is an essential part of your marketing mix these days. To stand out in your field you need to have an online presence where you share your expertise and demonstrate your talents. We refer to it as 'authority marketing' as it's specifically done to raise your profile as an authority in your market.

Today we cover 3 guiding principles that are good to keep front of mind with your authority marketing efforts

Principle #1 - Be Useful

A lot of content online craves attention but doesn’t deliver much value.

The function of your content marketing is to highlight your expertise and show how useful you are to your ideal client.

Produce content that solves your ideal customers’ problems or makes them better off for reading it.

Principle # 2 - Be Generous

Don’t hold back on sharing your expertise.

Your knowledge may be transferable but your experience is not.

Principle #3 - Engage With Others

The best results are to be had by starting and engaging in conversations rather than self-promoting all the time. 

Curate other people’s content and add your commentary to get the discussion  

Give people an opportunity to get to know you rather than just hear from you.

Social media is called social media for a reason. It’s not a soapbox, it’s a place to engage and build relationships.

Help Me Leverage Useful Links: 

Brett Jarman on LinkedIn - https://www.linkedin.com/in/brettjarman/

Help Me Leverage Website  - https://helpmeleverage.com/

Brett Jarman on Instagram - https://www.instagram.com/brettjarman/

Brett Jarman on Facebook - https://www.facebook.com/BrettJarmanDotCom/ 

Brett Jarman on Twitter - https://twitter.com/Brett_Jarman 

Brett Jarman Youtube - https://www.youtube.com/channel/UC3lnriUQ1A9a3RaDbwnRCEg 

Experts On Air Website - https://expertsonair.fm/ 

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