Can you tell me what your main reason for doing email marketing is?

Is it to send funny anecdotes and relatable memes to your customers?

Is it to ask for feedback from your customers about your products and services?

Is it because your competitors are using it so you need to jump on the bandwagon and use it, too?

The answer: none of the above.

You see, your email marketing may be nice and smooth. It helps you nurture a relationship with your customers.

But if it’s not profitable…

If it’s not giving you a positive ROI (return-on-investment), why are you still investing hundreds of hours and thousands of dollars in it?

Your end goal in your email marketing should be profit.

You can either reinvest your profit into your business, or you can use it to pay yourself a nice salary and splurge on nice things like champagne, your kids’ education fund, or a limited edition Marvel Funko Pop.

Since profitability is incredibly important, we’re going to talk about the three quick and easy things you can do today to improve your email marketing profitability in today’s episode.