One Stop Shop

As an Ecommerce entrepreneur, which of the following items are on your planner?

a) Focus on email marketing both in automations and newsletters

b) Figure out Facebook ads and how to grow your Instagram exposure

c) Try out pop-up stores

d) All of the above + jumping on the bandwagon and doing any marketing trend that’s been featured in any popular platform lately

If you answered letter D, it also means you’re taking a big risk by trying to take on everything at the same time.

After all, my imaginary friend Confucius says it’s best when he said that if you’re chasing after two rabbits, you’ll catch neither. And you don’t want to spend all your time and resources into chasing after something that turns out to be nothing, right?

Let’s talk about how you can prevent this risk and instead grow your ecommerce store by doubling down on what works in today’s podcast.

Imagine this: you’re working on your business operations when you suddenly received a message from a disgruntled customer complaining about your products or services.

In the past, you’d stress about receiving messages like this one. You’d constrict all your muscles, take out all your frustration on the people around you, and maybe eat one too many cheeseburgers while you’re at it.

But now, you know better so you do better.

Using the tips I mention in today’s video, you manage to successfully resolve your customer’s concern and you do this easily, conveniently and without any sweat at all. Your customers are happier. You’re happier. Everyone’s happier!

Plus, you get to enjoy increased profit because consumers are willing to spend 17% more on a company with outstanding customer service.

Isn’t this amazing?

Don’t worry. You don’t need to wake up from this fairy-tale fantasy. I’m here to tell you that this is possible. You can improve your customer service by combining good customer service structures and efficient systems together to form a solid customer service foundation into place.

Here’s how you can start with this today.

You’ve decided to make the big change.

As you trade wearing your multiple hats of being in charge of marketing, accounting, fulfillment, customer support and even sales to wearing a single hat who’s in charge of a specific department that makes use of your skill set, you smile and feel a sense of relief. Finally, your days of being a digital solopreneur are counted.

You’ve finally realized that in order to build a sustainable business that generates consistent profit over time, you need to scale your business of one.

After all, you can’t spell “business” without “u” and “i”, right? Here’s how you can grow your team, scale and improve your business operations while preventing burnout.

Bad reviews are like Thanos: they’re both “inevitable”.

Don’t feel too bad, though. A bad review is the norm, not the exception.

Just look at the websites of the big brands you admire and you can see that no one has a perfect 100% satisfaction rate. It doesn’t matter how huge the brand is or how amazing the product is – it’s impossible to please everyone.

Just think about it: if you saw a website that had 100 reviews and all of these are 5-star reviews, you’d feel a little bit skeptical, wouldn’t you? After all, 67% of B2B buyers want to see a mix of positive and negative reviews before they can finalize their purchase.

Now that you know that bad reviews are normal and that you can’t just snap your fingers to make them go away, in today’s video, we’ll talk about how you can effectively handle bad reviews through this three-step process. Don’t worry, you don’t need Thor’s hammer to make this happen.

There’s no such thing as a perfect entrepreneur or a 100% successful venture. Spending all your time, energy and resources to achieve perfection might not be viable anymore, considering that your to-do list as an entrepreneur is seemingly never-ending.

Sometimes, the last 5% is probably not worth it. Here’s how you can apply this concept to your business:

Everyone wants to have a slice of the remote working pie. After all, being a “digital nomad” who can “work from anywhere” so they can live the “laptop lifestyle” gives them the freedom to earn money and still enjoy their time with their loved ones, right?

While the idea of remote working sounds great to the remote workers, the entrepreneurs involved in the hiring and team-building process find it a bit daunting.

I'll help you start building your own remote team by discussing the 3-step process in today’s podcast:

Sure, the most important element in your email is your content since it has to resonate well with your target customers. Compelling content helps motivate your customers to do whatever action you need them to do. Visual impression of the email matters too though. In this week’s podcast, I’m going to help you design beautiful, engaging and great-looking emails. Spoiler alert: I’m definitely not a designer, so you can guarantee that these tips are for everyone who needs them.

Did you know that revenue can be achieved directly and indirectly?

It’s good if you implement a marketing strategy that results in direct revenue. It's even better if you can run a strategy that achieves both direct and indirect revenue at the same time. Your time, investment and efforts will be the same but you get to hit two birds with one stone. In this week’s podcast, I’m going to help you achieve exactly this.

Imagine you’re visiting an ecommerce website for the first time because you’re interested to buy something…

You found the product you’ve been looking for -- and it’s 10% off. Score!

Feeling pretty great, you search for another product you like. After all, the 1st product you’re buying is 10% off already. You add another product to your cart and you see that it’s discounted as well.

Skeptical, you check out the brand’s product catalogue and you see that every product is discounted. There’s no specified reason or no holiday: all of the products are discounted just because.

At first, you’d buy it. A discount is a discount, after all. But after going back to the online store, you’d value the products less because the cost to purchase it isn’t much. Eventually, you’d think that this is too good to be true so there’s probably something wrong with the products, right?

This is the exact phenomenon that we’re trying to prevent: the death spiral of discounting.

I don’t want this to happen to you. That’s why in today’s short and sweet podcast, we’re going to talk about the heatmap method for better discounting:

Have you considered the extra revenue you can earn just by making small changes to your website? Start improving your website – and your customer’s experience – by applying these small tricks I talk about in today’s podcast.