One Stop Shop

One Stop Shop

By Adii PienaarBusinessTechnology
Download on the App Store

One Stop Shop episodes

  • The 6 Principles For Fantastic Product Reviews
    Imagine you’re browsing the Internet and looking for a restaurant for a special dinner with your loved ones. You’ve found two restaurants with similar price range, similar cuisine and both establishments are relatively near to your house.
    There’s only one difference, though.
    Restaurant A has four 5-star reviews, three 4-star reviews and one 3-star review. Restaurant B has no reviews at all.
    If you’d choose Restaurant A, you’re not alone. 85% of consumers say they trust online reviews as much as personal recommendations.
    If there are no reviews for your products, your customers don’t have any recommendations they can trust.
    Aside from the social proof that product reviews & ratings provide, you can also use them as learning opportunities because they can highlight things that you can improve in the way you run your business and develop your products.
    These two reasons - social proof and feedback for improvement - represent why you need to work on getting fantastic product reviews. And in today’s episode, we’ll talk about exactly how you can get them by following this great system.
    14 min
  • 4 Must-Have Email Marketing Segments
    Everyone who’s subscribed to your email marketing list is different. Some may be people who recently signed up, while others may be people who’ve done business with you repeatedly.
    This is why you need to segment your email marketing subscribers. After all, sending the same email to a first-time customer and to a lapsed customer won’t help you achieve anything substantial, right?
    Do you remember the video we did recently, called “The Simplest Email Marketing Funnel”?
    The four absolute must-have email marketing segments are based on these steps in the funnel. We’ll even go beyond these steps and speak a little about lapsed customers at the end.
    In today’s episode, we’ll get right into these four email marketing segments, as well as the 4 E's relating to their end goals in order for you to have a better understanding on why these segments are important.
    15 min
  • 3 Hacks To Improve Your Email Profitability
    Can you tell me what your main reason for doing email marketing is?
    Is it to send funny anecdotes and relatable memes to your customers?
    Is it to ask for feedback from your customers about your products and services?
    Is it because your competitors are using it so you need to jump on the bandwagon and use it, too?
    The answer: none of the above.
    You see, your email marketing may be nice and smooth. It helps you nurture a relationship with your customers.
    But if it’s not profitable…
    If it’s not giving you a positive ROI (return-on-investment), why are you still investing hundreds of hours and thousands of dollars in it?
    Your end goal in your email marketing should be profit.
    You can either reinvest your profit into your business, or you can use it to pay yourself a nice salary and splurge on nice things like champagne, your kids’ education fund, or a limited edition Marvel Funko Pop.
    Since profitability is incredibly important, we’re going to talk about the three quick and easy things you can do today to improve your email marketing profitability in today’s episode.
    10 min
  • Non-Email Things That Could Break Your Email Marketing
    Email is 40x more effective at acquiring new customers than Facebook or Twitter.
    It’s one of the reasons why you’re busting your moves, investing thousands of dollars and consulting with the top firms on how to improve your email marketing campaigns, right?
    But if your business is a donkey, your email marketing can't do much more than putting lipstick on that donkey. Be mindful of the other things in your business that may need to be addresses first before you can improve your email marketing.
    In this week’s episode, we’re going to talk about the five things that you need to fix in your business so you can have an effective email marketing strategy.
    7 min
  • How do I know if my marketing tools are making money?
    In this episode, we’re going to zero in on marketing-related softwares and apps.
    Is their promise of “use-this-app-now-and-get-profit-later” backed up with actual numbers that will contribute to your business’ growth?
    Or will it end up with you singing “Love The Way You Lie” while drowning your sorrows with Mountain Dew?
    Here are three ways to calculate if your marketing solution (app/software/service) is making money for your business.
    9 min
  • 4 Smart Ways To Grow Using Brand Partnerships
    What does the relationship between bees and flowers have in common with Brand Partnerships?
    Stop smirking. You know that’s not what I mean.
    I’m talking about mutually beneficial partnerships.
    In the first example, the bees get to eat nectar, and the flowering plants get to reproduce by distributing their pollen.
    In the case of brand partnerships, you get to find a like-minded brand that targets the similar customer demographic that you also target, allowing you to leverage this and grow your own audience without relying on Facebook ads alone.
    It’s not a new concept. Huge brands such as Apple & Nike, Spotify & Starbucks and even BMW & Montblanc engage in mutually beneficial brand partnerships.
    So what’s stopping you from doing the same?
    Ego comes into play. You automatically assume that any brand that targets the same type of customer must be your competition, right?
    Here’s a simple way you can go around this obstacle: find brands with values and beliefs that align with yours, and, here’s the tricky part – make sure they’re offering products/services that are not direct alternatives to yours.
    Obviously, partnering with a brand that tests on animals may not be a pretty good idea if your business is anti-animal testing, so make sure that the brand you want to partner with has values and beliefs that align with yours.
    This way, when you get exposed to their audience, and vice-versa, you can connect with them on a deeper level.
    The key here is bartering.
    In an effective brand partnership, both brands exchange valuable offerings. You find what you have, they find what they have, and you exchange value. Since you’re exchanging what you already have, you don’t need to increase your marketing spend, and ROI is generally positive.
    In today’s episode, I’m going to talk about four smart ways you can grow your brand and your business by cleverly using bartering techniques.
    8 min
  • Your About Page is the most underrated brand-building asset
    Do you hear that? That’s the hundreds of thousands of dollars invested by several business in both Google and Facebook advertising just to make sure their brands stand out.
    And yes, for every $1 spent on Google ads, an average of $2 in revenue is made.
    That’s right, users spend 33% of their time online on their social media platforms, so you can reach them when you invest in effective digital marketing campaigns.
    But the advertising market has already adapted phenomenally since everyone has taken to digital marketing to boost their brand’s identity.
    Advertising rates are more competitive, ad costs have increased, cost-per-click has gone up — and like ripped jeans and the ever-present hype for Apple products, this trend isn’t going to go away anytime soon.
    In the next couple of years, the best businesses that will survive will also have the best brands.
    Will you focus on building a brand that builds a long-term relationship with your customers? Or are you content with simply gaining a few Facebook likes every now and then?
    Before you answer that, consider this. When we built WooThemes back in the day, our products were open-sourced.
    Meaning, all the code for all our software products (yes!) were available to anyone.
    Everyone with an access could simply take the code, repackage it and resell it!
    So how was WooThemes able to grow into an eight-figure business?
    One of the biggest reasons was our strong brand loyalty. Since we had a long-term relationship with our customers, WooThemes developed into a brand that they wanted to interact with and buy from — over, and over, and over again.
    That’s how powerful a solid brand is. That’s why you also need to get concerned about building it.
    And in today’s post, we’re going to zero in on the most underrated brand-building asset that most Ecommerce stores often neglect: your About Page.
    Simply put, an About Page tells your customers what your business is all about.
    At first glance, it may seem insignificant.
    But if you take a look at your website statistics, you may find that the About Page is one of the most visited pages! Here at Conversio, it’s the fourth most visited page — seen by both potential customers & team members.
    It’s like online dating. If they like your profile, they’ll make an effort to get to know you more.
    Likewise, if your About Page is relatable to your target audience, they’ll intentionally decide to connect with you and do business with you over time. Just make sure your online picture looks like you in real life, okay?
    *Some of the best quotes from this episode:*
    "Building a brand is like online dating. If your prospect doesn’t connect with your About Page, they’re not interested in getting to know you further."
    "In a world of automated messages and auto-responders, adding a nice human touch would help boost the authenticity of your relationship with your target audience."
    "Your About Page is one of the most visited pages in your website. You can either ignore this fact or use it to your advantage."
    **Learn with our FREE Ecommerce Academy:**
    [Conversio Academy][1]
    [Facebook][2]
    [Twitter][3]
    [Instagram][4]
    Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
    This podcast was produced by comealivecreative.com.
    [1]: https://conversio.com/academy/about-page-brand-building-asset/
    [2]: https://www.facebook.com/getconversio/
    [3]: https://twitter.com/getconversio/
    [4]: https://www.instagram.com/getconversio/
    10 min
  • The 4 Cornerstone Metrics of a Profitable Ecommerce Business
    Imagine you’re in The Matrix.
    You’re wearing a black coat.
    You have a slick hairstyle and set of cool shades to go along with it.
    And you’re asked to choose the blue pill or the red pill.
    The blue pill guarantees to give your Ecommerce business $200,000 total revenue every year.
    The red pill ensures that your business rakes in $100,000 in yearly net profit.
    Which pill do you take?
    If you take the blue pill ($200,000 total revenue), but you have no idea about your gross profit margin or the overhead expenses of your business, there’s a possibility that your business won’t be sustainable over the long run.
    Sure, $200,000 in gross revenue sounds like a dream come true. But if your cost of goods sold and operating expenses are $210,000 per year, you’re in the red.
    But if you take the red pill ($100,000 net profit) and your business raked in $50,000 net profit last year, you just doubled your net profit!
    You can either reinvest your profit into your business or use a specific portion of it to use for yourself.
    Either way, profitability can dictate how significant the contribution of your business is in your growth as an entrepreneur.
    How can you guide your business to actually be profitable? These four cornerstone metrics are what we’re going to discuss in today’s episode.
    Edit: 03:52 mark: $5 not $50
    11 min
  • The Picasso Method for being a better email marketer
    If you can choose between teleporting to different countries in a span of one day or learning more about how to be a better email marketer…
    How soon would you like to get started with your email marketing lessons?
    Now, in a world where information is practically everywhere on the Internet, it makes sense for you to turn to email marketing providers for more information about how to leverage email marketing in your business.
    However, there are two obstacles to these:
    Popularity: When you’re learning from them, your competitor’s most likely learning the exact, same thing.
    Wider audience: Since they’re catering to a general audience – from beginners to experts – you can’t find highly specific topics with details that you want to explore more.
    In this week’s episode, we’re going to discuss about the Picasso Method of learning about email marketing.
    9 min
  • 5 Important Metrics You Need To Monitor For Profitable Email Marketing.
    In this week’s episode, we’re going to talk about the five most important metrics that you need to monitor to guarantee that you’ll have a profitable email marketing campaign.
    Keep in mind that these metrics are specifically for gauging profitability.
    By focusing on these five metrics, you can find out if you need to tweak your email marketing campaign to ensure that the resources you’ve invested are giving you a healthy ROI or not.
    10 min

About One Stop Shop

From the publisher's feed

Anyone who's ever built a business will tell you that it's not easy, and the road is often lonely and full of doubts. Ecommerce business owners are used to figuring things out on their own, but it…