Email is 40x more effective at acquiring new customers than Facebook or Twitter.

It’s one of the reasons why you’re busting your moves, investing thousands of dollars and consulting with the top firms on how to improve your email marketing campaigns, right?

But if your business is a donkey, your email marketing can't do much more than putting lipstick on that donkey. Be mindful of the other things in your business that may need to be addresses first before you can improve your email marketing.

In this week’s episode, we’re going to talk about the five things that you need to fix in your business so you can have an effective email marketing strategy.