Everyone who’s subscribed to your email marketing list is different. Some may be people who recently signed up, while others may be people who’ve done business with you repeatedly.

This is why you need to segment your email marketing subscribers. After all, sending the same email to a first-time customer and to a lapsed customer won’t help you achieve anything substantial, right?

Do you remember the video we did recently, called “The Simplest Email Marketing Funnel”?

The four absolute must-have email marketing segments are based on these steps in the funnel. We’ll even go beyond these steps and speak a little about lapsed customers at the end.

In today’s episode, we’ll get right into these four email marketing segments, as well as the 4 E's relating to their end goals in order for you to have a better understanding on why these segments are important.