Beyond the Bank Account with Tracy Jepson

3. Having Sticky Pricing Conversations With Clients


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There will come a time in your business when you need to increase your prices. This happens when a client’s needs change, when you uplevel your services, or simply when the cost of providing your service has increased and you need to ensure that you’re still profitable.

 

My guess is that time is right about now, whenever you catch this episode. If it’s been more than a year since your last price increase, you will want to listen in.

 

The challenge comes when you’ve determined a price increase is in order, because then you need to have a conversation with your clients about what that looks like. Talking about money can feel really difficult, if you’re not prepared or in the right mindset.

 

On today’s episode, I’m sharing how to prepare clients for price increases in a way that won’t scare them off…and that still feels really good to you. The service you provide is valuable and you deserve to be paid for that value. 

 

If this is a difficult concept for you to remember when you’re having money conversations, you’re going to want to listen in.

 

Links and Resources:
  • Episode 2: Is Your Pricing Aligned with Your Life?
  • Template for client evaluations when raising prices
  • Path to Profit: Money Map
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Beyond the Bank Account with Tracy JepsonBy Tracy Jepson