Communication can make or break the relationship you have with your clients. Do an outstanding job and you’ll become the bar they expect every other service provider to reach. Do a less-than-stellar job and they’ll also remember you…but not for the reasons you want.

No matter what role you play for your clients, they want to know the status of the projects you’re working on. And if you’re the visionary in your business, communication may not be where you excel.

That doesn’t mean you can ignore it. It means you need to find ways to support your clients, regardless of your own communication style.

This week on the podcast, I’m sharing two ways to do this. It’s something I do in my business and it’s been a game-changer for me. Listen in!

• Resources mentioned on the podcast

• Gadzooks

At this point in the year, you’ve probably decided that a particular New Year’s resolution or goal is a good fit…or it isn’t. I know that entrepreneurs are feeling overwhelmed and burned out trying to reach those grand plans.

If you try to go all-in on everything all at once, your big and lofty goals might just feel too big and too lofty. But what if you tried just one thing at a time? What if you peeled back all the noise and chaos and tried something new that feels a little out of the norm for you?

This week on the podcast, I’m sharing a story of one boy I knew back in my post-high school lifeguarding days who did just that. I’m certain that he was able to carry over that courage and success to other parts of his life. 

And you can bring that mindset to your own business too! Listen in to hear this heartwarming story and how you can try something new in your business.

• Additional Resources

Every business owner deserves to pay themselves in a way that affords the standard of living that they desire. Too many business owners fail to pay themselves because their business can’t afford it. 

Of course, there’s revenue to consider. But there’s so much more to your business finances and paying yourself a livable wage than revenue. You need to consider your lifestyle, profit, taxes, pricing, and so much more.

This week on the podcast, we’re exploring whether your business can afford to pay you and how to make some adjustments so you have the cash that you need both personally and support your business. And I’ll walk you through how to calculate exactly what you need to bring in each month to thrive.

• Join the Insiders group
• Join Office Hours
• Episode 3: Having Sticky Pricing Conversations with Clients
• Episode 2: Is Your Pricing Aligned with Your Life?
• Quick Financial Assessment

Your core values are a guidepost for how you run your business and, most likely, how you live your life. As you get ready to kick off a brand new year, you’re probably making important decisions about your schedule, your goals, and likely even your pricing. Having a clear handle on your core values is essential to your success.

Instead of flying by the seat of your pants, take some time to review your current values and update them to reflect where you are right now.

This week on the podcast, I’m sharing how to do the ultimate exercise to set yourself up for doing 2023 in a way that showcases your core values without focusing on the aspirational – but not realistic ones.

• Core Values List from James Clear
• Add my calendar

Entrepreneurs are a different breed. We feel like we constantly need to be “on,” we’re always striving to do better, and, probably more than anything, our loved ones don’t understand us at all.

And all of this feels pretty lonely sometimes. Because we’re often misunderstood, we start to hold back when talking to our family and friends about business. But we need the release of being able to celebrate with others, get feedback on our latest ideas, and commiserate about the stress (and joys) of entrepreneurship.

It’s easy to stay locked up in our own world, shutting the door to our home office so we can put our heads down and work. But what we really need is connection.

This week on the podcast, I’m sharing some keys to finding the right people to connect with so you can overcome entrepreneurial loneliness. 

And if you’re looking for connection, join us in my insiders group! It’s the perfect blend of like-minded entrepreneurs who will help push you to meet your goals.

• Insiders Group

There will come a time in your business when you need to increase your prices. This happens when a client’s needs change, when you uplevel your services, or simply when the cost of providing your service has increased and you need to ensure that you’re still profitable.

My guess is that time is right about now, whenever you catch this episode. If it’s been more than a year since your last price increase, you will want to listen in.

The challenge comes when you’ve determined a price increase is in order, because then you need to have a conversation with your clients about what that looks like. Talking about money can feel really difficult, if you’re not prepared or in the right mindset.

On today’s episode, I’m sharing how to prepare clients for price increases in a way that won’t scare them off…and that still feels really good to you. The service you provide is valuable and you deserve to be paid for that value. 

If this is a difficult concept for you to remember when you’re having money conversations, you’re going to want to listen in.

• Episode 2: Is Your Pricing Aligned with Your Life?
• Template for client evaluations when raising prices
• Path to Profit: Money Map

Want to have a profitable business? It’s not necessarily about making more sales. It’s about getting the pricing right.

You want a sustainable business, and the only way to do that is to ensure that your pricing is aligned not only with what you offer but with how you want to live your life. Too many business owners don’t think about the value of what they offer and don’t take care of the negative money mindset that causes them to undercharge.

On this episode of Beyond the Bank Account, I’m sharing some steps to finding the right price for what you offer…starting at the beginning. We’re not talking about the cost of what you offer, but exactly what your goals are and why you’re in business.

As always, you’ll find no-nonsense tips to help you overcome the confusion behind your business so you can build a profitable, sellable business and live the life you always dreamed of.

• Path to Profit: Money Map

Whether you are looking to grow, or ready to scale and sell, navigating the challenges you face as a business owner is hard, and knowing which steps to take next is overwhelming.

Each week on Beyond The Bank Account, Tracy Jepson will walk you through overcoming the overwhelm and confusion around your business from the bottom line and beyond.

Tracy has worked behind the scenes and in the weeds of small businesses, including several of her own, for over twenty years and has a personal mission of guiding owners to have profitable, sellable businesses while living the lives they’ve always dreamed.

What do you want your life to look like? My guess is that you didn’t start your business because you wanted to work 24/7, yet that’s what so many business owners do.

Of course, as you start your business, chances are that you’ll work longer hours than you ultimately want. But as you grow and thrive, it’s time to establish some boundaries so you can live the life you want.

It’s important to take care of yourself as your business grows, because you deserve it. 

Listen in as I share how I create boundaries around self maintenance, self care, managing two businesses, parenthood, being a partner, and more. I’m giving you some clear and actionable tips for what boundaries you might need and how to establish them.