Instagram has been a game changer for us at our own personal training gyms, INTENT91, for helping us to build our brand and attract prospects.

To get the most out of Instagram for your own small group personal training gym, you need to first be super clear on what target audience you help and how you help them.

Once you are clear on your target audience, you can start posting consistently.

Here are 3 posts that you can create each week to grow your brand and attract prospects on Instagram:

Your first post each week should be a value post that provides a solution to a specific problem that your target audience faces. 

For example, if you are targeting people in their 40s, 50s and 60s, you could post a video about 3 ways to reduce lower back pain.

The second post should be social proof. Prospects want to see proof that you have helped people like them before.

You do not need to make a video testimonial each week, something as simple as a card you’ve received from a client and how you’ve helped them can be a post. 

Finally, you need to have one personality post a week. Everyone is unique.

Personality is the main differentiator that can help you to stand out in the competitive gym industry. 

Consistently stick to this posting regiment and you will build a clear brand that helps you to attract prospects to your gym. 

If you need help creating a clear brand in the first place, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.