6 years ago, INTENT91 opened the doors to its first gym. Today, the business has 6 locations, and 6 years of lessons from marketing and growing an SGPT brand.

In this episode, Miles shares 6 lessons he’s learned along the way, starting with why gym owners should stop chasing the next shiny object and instead double down on the marketing strategies that are already generating results.

He explains why you shouldn’t pay too much attention to what competitors are doing, why social proof continues to be one of the most powerful ways to build trust, and why trying to appeal to everyone can make it harder to consistently generate the right leads.

Miles also covers the impact of having a purpose-built CRM and why cost per acquisition (CPA) should take priority over metrics like cost per lead when judging the success of your marketing.

6 lessons from 6 years of marketing INTENT91 - including the mistakes, changes and strategies that have helped take the business from one location to 6.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Opening a new SGPT gym? The work starts well before you open the doors.

In this episode, Miles shares the approach that Hamper's own personal training gyms, INTENT91, are using to launch their latest location, focusing on one of the most important parts of the process: pre-sale.

He explains why gym owners should ideally start building their local presence around 8 weeks before opening, begin selling Founding Memberships around 6 weeks out, and create a compelling offer with limited availability to incentivise people to commit early.

Miles also breaks down how Meta Ads can help generate demand in a brand-new area, why testimonials and social proof are essential when you're not yet known locally, and why you shouldn't expect every early lead to be ready to buy immediately.

The goal is simple: don't open your doors and then start looking for members. Build the demand first, so you can hit the ground running from day one.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Book a discovery call with Hamper here!

In-person sales might give you a higher conversion rate, but does that actually mean you're making more sales?

In this episode, George breaks down the difference between selling your front-end programme in person and over the phone, and shares 3 key factors SGPT gym owners should consider when deciding which approach is right for their business.

From the importance of lead volume and brand trust to the time involved in in-person consultations, George explains why he favours phone sales at INTENT91 where around 95% of their 6 week programmes are sold over the phone.

But that doesn't mean phone sales are automatically the right choice for every gym. If your current sales process is working and your gym is growing, there's no reason to change it. The key is understanding what your current approach is allowing you to achieve and where there may be room to improve.

Listen to more of our podcast episodes on building trust:

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

In this special webinar replay, Miles and George share the marketing playbook they’re using to help SGPT gyms generate more leads, improve lead quality and continue growing throughout 2026.

With the fitness market becoming increasingly competitive, simply running ads and waiting for leads to come in isn't enough. This episode breaks down how to build trust with your audience, stand out in your local market and create a marketing system that turns prospects into ready-to-buy leads.

You'll hear practical strategies around:

Everything shared in this webinar comes from Miles and George's experience running their own SGPT gyms and working with 100+ gyms through Hamper Agency.

If you want to finish 2026 strong and build a more predictable marketing system for your SGPT gym, this episode is for you.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

What does a successful SGPT gym owner's calendar actually look like?

In this episode of the SGPT Marketing Podcast, George Branford shares the weekly priorities that have helped him grow INTENT91 from 1 gym to 5 locations, while building systems that continue to support long-term growth.

In this episode, you'll learn:

If you're an SGPT gym owner who feels constantly busy but aren't sure you're spending your time on the right things, this episode will help you build a calendar that supports sustainable growth - not just survival.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Are some of the most common practices in the fitness industry actually holding your gym back?

In this episode of the SGPT Marketing Podcast, George Branford shares 5 unpopular opinions on running a successful small group personal training gym - lessons learned from growing INTENT91 to 5 locations and supporting over 100 gyms through Hamper.

In this episode, you'll learn:

If you're looking to build a more profitable, scalable SGPT gym, this episode will challenge a few assumptions and give you a fresh perspective on pricing, sales, operations and long-term growth.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/

What does it really take to build a successful SGPT gym?

In this episode of the SGPT Marketing Podcast, Miles sits down with Jack Anderson, the Founder of Cotswold Training Club to discuss his journey from launching his gym to building a growing, community-focused business.

Together, we discuss:

If you're an SGPT gym owner looking for real-world insights from operators who have successfully grown their business, this is an episode you won't want to miss. Tune in for an honest conversation packed with practical takeaways you can apply to your own gym.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/

Paid ads still work, but only if you know how to use them.

In this episode, Miles pulls back the curtain on what's really working with Meta Ads in 2026 and the biggest mistakes gym owners are making. You'll learn why creative quality matters more than ever, how to stand out in an increasingly competitive market, why a strong brand makes every advert more effective, and why chasing more leads isn't always the answer.

If you're investing in paid ads - or thinking about it - this episode will help you build a smarter strategy that generates higher-quality leads, more sales and a stronger return on your marketing investment.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Many gym owners slow their marketing down over summer - but that could be a costly mistake.

In this episode, Miles reveals three of the most underrated marketing strategies that consistently generate leads for both Hamper clients and INTENT91 gyms. You'll learn how to re-engage former members with irresistible offers, why email marketing remains one of the most powerful tools in 2026 and how your online presence could be costing you leads without you even realising.

If you're looking to keep your gym growing through the quieter months and build a more resilient marketing strategy, this episode is packed with practical ideas you can implement straight away.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

100 episodes. 100 gyms helped. 🎉

In this special milestone episode, George and Miles take a step back to reflect on the journey of building Hamper and INTENT91, sharing an honest update on where both businesses are today and the lessons they've learned along the way.

They discuss why consistency has been a significant factor behind their growth, how continuing to operate and scale their own gyms keeps their marketing strategies relevant and why building systems and great teams has allowed both businesses to grow without relying on the founders day-to-day.

Whether you've been listening since episode one or you're new to the podcast, this is an inside look at the story behind Hamper, what they've learned from helping 100+ gyms, and what's next.

If you'd like to work with Hamper, get in touch today:

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency