What does a successful SGPT gym owner's calendar actually look like?

In this episode of the SGPT Marketing Podcast, George Branford shares the weekly priorities that have helped him grow INTENT91 from 1 gym to 5 locations, while building systems that continue to support long-term growth.

In this episode, you'll learn:

If you're an SGPT gym owner who feels constantly busy but aren't sure you're spending your time on the right things, this episode will help you build a calendar that supports sustainable growth - not just survival.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Are some of the most common practices in the fitness industry actually holding your gym back?

In this episode of the SGPT Marketing Podcast, George Branford shares 5 unpopular opinions on running a successful small group personal training gym - lessons learned from growing INTENT91 to 5 locations and supporting over 100 gyms through Hamper.

In this episode, you'll learn:

If you're looking to build a more profitable, scalable SGPT gym, this episode will challenge a few assumptions and give you a fresh perspective on pricing, sales, operations and long-term growth.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/

What does it really take to build a successful SGPT gym?

In this episode of the SGPT Marketing Podcast, Miles sits down with Jack Anderson, the Founder of Cotswold Training Club to discuss his journey from launching his gym to building a growing, community-focused business.

Together, we discuss:

If you're an SGPT gym owner looking for real-world insights from operators who have successfully grown their business, this is an episode you won't want to miss. Tune in for an honest conversation packed with practical takeaways you can apply to your own gym.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/

Paid ads still work, but only if you know how to use them.

In this episode, Miles pulls back the curtain on what's really working with Meta Ads in 2026 and the biggest mistakes gym owners are making. You'll learn why creative quality matters more than ever, how to stand out in an increasingly competitive market, why a strong brand makes every advert more effective, and why chasing more leads isn't always the answer.

If you're investing in paid ads - or thinking about it - this episode will help you build a smarter strategy that generates higher-quality leads, more sales and a stronger return on your marketing investment.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Many gym owners slow their marketing down over summer - but that could be a costly mistake.

In this episode, Miles reveals three of the most underrated marketing strategies that consistently generate leads for both Hamper clients and INTENT91 gyms. You'll learn how to re-engage former members with irresistible offers, why email marketing remains one of the most powerful tools in 2026 and how your online presence could be costing you leads without you even realising.

If you're looking to keep your gym growing through the quieter months and build a more resilient marketing strategy, this episode is packed with practical ideas you can implement straight away.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

100 episodes. 100 gyms helped. 🎉

In this special milestone episode, George and Miles take a step back to reflect on the journey of building Hamper and INTENT91, sharing an honest update on where both businesses are today and the lessons they've learned along the way.

They discuss why consistency has been a significant factor behind their growth, how continuing to operate and scale their own gyms keeps their marketing strategies relevant and why building systems and great teams has allowed both businesses to grow without relying on the founders day-to-day.

Whether you've been listening since episode one or you're new to the podcast, this is an inside look at the story behind Hamper, what they've learned from helping 100+ gyms, and what's next.

If you'd like to work with Hamper, get in touch today:

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Growing your gym means building a team you can trust, and that starts with hiring the right people.

In this episode, George Branford shares the biggest lessons he's learned after hiring 50+ personal trainers (and recruiting close to 100) across INTENT91's 5 SGPT gyms. Rather than relying on luck, George explains the systems and processes that have helped build a high-performing coaching team that supports long-term growth.

You'll learn why rushing a hire almost always backfires, how to build a recruitment funnel that filters out the wrong candidates, why you should always have a pipeline of applicants ready to go, the importance of trusting your gut during interviews, and why checking references is a non-negotiable.

If you're planning your next hire - or simply want to improve the quality of your recruitment process - this episode is packed with practical advice you can implement immediately.

In this episode, you'll discover:

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Generating more leads isn't the goal anymore - generating better leads is.

In this episode, Miles reveals the three biggest factors that are helping gyms attract higher quality enquiries in 2026, based on real marketing data from INTENT91 and over 100 gyms supported by Hamper Agency.

You'll learn:

If you're looking to spend less time chasing poor-fit leads and more time speaking to people who genuinely want your help, this episode is packed with practical strategies to help you do exactly that.

Listen to our episodes on testimonials👇

Why You Need to Build Trust in 2026 (Spotify) (Apple)

Why Building Trust Will Grow Your SGPT Gym (Spotify) (Apple)

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Can a one-hour workshop generate thousands in revenue for your gym?

In this episode, George shares the exact strategy INTENT91 recently used to generate £2,500 from a single workshop, with just £298 spent on advertising.

You'll learn how to:

If you're looking for a low-cost, high-return marketing strategy that can generate leads, sales and long-term members, this episode gives you the complete playbook.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency

Thank you to everyone who attended our recent live webinar. We had an incredible turnout and some fantastic questions from gym owners looking to grow their businesses.

If you couldn't make it live, or you'd simply like to listen back and revisit the content, this episode is for you.

In this webinar replay, we share the exact strategies we've used to scale our five SGPT gym locations to over £200,000 per month in revenue. We cover the four key pillars of growth: your business model, marketing strategy, sales systems, and team structure.

Whether you're running a single location, looking to open your first gym, or planning your next stage of growth, this episode will give you actionable insights you can implement straight away.

Enjoy the replay, and if you have any questions, we'd love to hear from you.

👉 Learn more at www.hamperagency.co.uk 

📩 Email: [email protected] 

📱 Follow us on Instagram: @hamperagency