SGPT Marketing

In this episode, Miles is joined by Sacha Harding - founder of SHIFT Personal Training in Bedford and former professional rugby player with the Bedford Blues.

After a 14-year rugby career, Sacha transitioned into personal training, scaling a busy 1-1 model before pivoting into small group training and opening SHIFT in 2021. Today, the gym sits at around 170 members and is close to operational capacity.

Over the past year, we’ve worked alongside Sacha and the SHIFT team as they refined their offer, sharpened their messaging and built a stronger marketing engine - something he openly credits as a key part of their recent growth from 108 members to where they are now.

Inside this conversation, they cover:

This is a grounded, honest conversation about growth, capital, marketing, leadership and clarity - and what actually changes when you decide to treat your gym like a business.

If you’re feeling stuck and trying to push toward full capacity, this episode will give you real insight from someone who’s done it.

Visit www.hamperagency.co.uk

Follow us on Instagram: @hamperagency

Or get in touch: [email protected]

Want to watch the full webinar replay instead of just listening to the Q&A? You can access the 2026 SGPT Marketing Webinar here:
https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci

This episode is the dedicated Q&A section from our live 2026 SGPT Marketing Webinar - released separately so you can dive straight into the specifics.

We also touch on lead nurture, email strategy, testimonial content and creative testing.

If you’re serious about scaling your SGPT gym in 2026, this episode will sharpen how you think about the details that drive growth.

Visit www.hamperagency.co.uk

Follow us on Instagram: @hamperagency

Or get in touch: [email protected]

Prefer to watch the replay of the live webinar rather than listen? Click the link below to watch our 2026 SGPT Marketing Webinar.

https://vimeo.com/1166263619?share=copy&fl=sv&fe=ci

This episode is a replay of our Live Workshop: 2026 SGPT Marketing, where we hosted 70+ gym owners and shared the exact strategy we are using right now to grow SGPT gyms in a changing market.

Inside this session, we cover:

The Q&A section has been removed from this replay and will be released as a separate episode next week, so stay tuned!

If you want clear direction on how to adapt your marketing, generate consistent leads and convert them into long-term members in 2026, this workshop will give you the framework.

Visit www.hamperagency.co.uk

Follow us on Instagram: @hamperagency

Or get in touch: [email protected]

In this episode, George Branford, co-founder of Hamper and INTENT91, is joined by Pete Dupuis, co-founder of Cressey Sports Performance and business coach at Business For Unicorns, which currently supports around 150 gym owners worldwide.

Pete has been in the industry since 2007 and brings nearly two decades of experience building, scaling and leading high-performance training facilities. Together, they dive into the realities of long-term gym ownership and what actually drives sustainable growth.

Inside this conversation, you will learn:

• Why niching down to one clear audience accelerates authority, growth and perceived expertise
• How Cressey Sports Performance built a powerful brand with zero digital ad spend
• The importance of relationship-driven, boots-on-the-ground marketing over chasing algorithms
• How to structure your marketing calendar to avoid chaotic, reactive promotion
• What separates true business owners from “power rack owners” - systems, SOPs, quarterly planning and leadership
• Lessons learned from losing half a team in one year and how that shaped stronger leadership
• How to transition from operator to CEO without losing control of quality
• Why product quality and coaching standards still matter more than viral content

Pete also shares how his role has evolved over time, how he balances business with family life, and what it really looks like to build something that runs without you in the room.

If you are in the trenches building your gym or looking to move from self-employed coach to true business owner, this episode is packed with hard-earned insight and practical perspective.

Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]

Register for our 2026 SGPT Marketing Webinar here: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/

In this episode of the SGPT Marketing Podcast, George Branford - co-founder of Hamper and co-founder of INTENT91, a small group personal training gym that has scaled from 1 to 5 locations in 5 years generating multiple seven figures in revenue - breaks down 5 things you must know about sales.

If you want to grow your SGPT gym in 2026 and beyond, this episode is packed with practical takeaways you can apply immediately.

Inside this episode:

1. Why founders should not outsource or delegate sales too early - and when it actually makes sense to do so
2. Why selling over email and text is killing your conversions - and why phone calls win
3. Why the transformation happens at the transaction - and why you must take payment before booking
4. How using the right CRM and automation will dramatically improve efficiency and follow-up
5. Why every gym owner needs a structured sales script - and the key elements it must include

If you are generating 50-100 leads per month, your sales process is the single biggest lever in your business. Small improvements here can dramatically increase revenue without increasing ad spend.

If you need help implementing this inside your gym, book a discovery call and we will walk you through exactly how to optimise your marketing and sales system.

Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]

In this episode of the SGPT Marketing Podcast, Miles shares the proven marketing framework used to successfully open new gym locations and replicate results across multiple sites.

He walks through the five steps gym owners need to follow to hit the ground running when opening a new facility, whether it’s your first gym or your fifth.

Be prepared

Know exactly who you want to help

Market early

Lead with one clear offer

Be willing to sell

This episode is essential listening for any gym owner planning a new location who wants to avoid unnecessary stress, maximise early sales and open with confidence rather than pressure.

Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym:

https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/

In a world where most towns are packed with SGPT gyms offering similar services, being good is no longer enough. You need to be known.

In this solo episode, Miles walks through four proven ways to become the go-to SGPT gym in your local area, using real examples from inside INTENT91’s gyms and what has worked over the past few years.

He covers why a strong, specific brand message is non-negotiable, how local presence builds trust faster than online reach alone and why building real relationships with local businesses compounds over time. Miles also explains why none of this works without a solid product and the systems to maintain standards as you scale.

This episode is ideal for gym owners who want to dominate locally, attract the right members and build a brand people actively recommend rather than just recognise.

If you want help handling the digital side of this - ads, emails and local lead generation - reach out to us at Hamper. Or join our free 2026 SGPT Marketing Webinar on February 11th, where we break down exactly what we’d be implementing heading into the next year.

Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]

Sign up to our free 2026 SGPT Marketing Webinar to learn what is working right now and how to build a scalable marketing system for your gym:
https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/

In this episode of the SGPT Marketing Podcast, Miles breaks down the five biggest marketing mistakes made while growing INTENT91 over the last five years.

Not having a clear brand message
Trying to help everyone led to unclear marketing, inconsistent sales calls and a product that was difficult to deliver and scale.

Believing organic content would be enough
Growing an Instagram following looked good on the surface but did not generate consistent leads or sales without paid channels.

Not leaning into existing leads enough
A large percentage of paid leads were left untouched instead of being reactivated with offers and follow-up campaigns.

Running sales through spreadsheets instead of a CRM
Manual admin, poor follow-up and lost leads held back conversion rates until proper systems and automations were implemented.

Hiring in-house too early
Bringing marketing in-house before the business was ready slowed growth and cost time and money that could have been better spent outsourcing.

This episode is a practical look at what not to do when growing an SGPT gym and what changes actually moved the needle.

Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]

In a crowded fitness market, prospects are bombarded with ads, offers and options - making trust more important than ever. In this episode, Miles dives into why SGPT gyms need to prioritise building trust across every part of the marketing and sales journey in 2026.

Key takeaways include:

Social proof matters - Reviews, testimonials and Google ratings help prospects feel confident choosing your gym.

Human connection over AI - AI can streamline content creation, but over-reliance can make prospects hesitant. Real human interactions in marketing and sales are critical for high-ticket SGPT memberships.

Attention to detail - Small errors, like outdated business hours or misaligned content, can break trust and cost sales. A holistic marketing strategy that aligns ads, website, email and social content ensures consistency and credibility.

Marketing that works for sales - When every stage of a prospect’s journey builds trust, the sales call becomes effortless and conversions happen naturally.

Sign up to our free live webinar, ‘2026 SGPT Marketing’, to discover the strategy behind building 5 SGPT gyms in 5 years and get actionable steps to grow your gym this year:

When: Wednesday 11th February, 12-1pm UK time

Where: Join remotely via Zoom using the link below

Who for: SGPT gym owners looking to generate more leads, build their brand and scale their business

👉 Sign up: https://hamper.hmpr.fit/2026-sgpt-marketing-webinar/

👉 Website: HAMPER Marketing
👉 Instagram: @hamperagency
👉 Email: [email protected]

Meta ads are constantly changing. What worked a few years ago doesn’t work now - and what works today won’t last forever. In this episode, Miles breaks down what’s actually working for SGPT gyms on Meta in January 2026, based on day-to-day data across HAMPER clients and the growth of their own SGPT gym, INTENT91 to five locations in five years.

He covers the three areas that matter most right now:

1) Targeting
Why Miles still strongly recommends manual targeting for SGPT gyms, despite Meta’s push toward Advantage+. He explains where Advantage+ falls down for local gyms, how to avoid wasting budget on the wrong people and how to stay broad without giving up control.

2) Creatives
Why creatives are now the biggest differentiator on Meta. Miles dives into ad fatigue, saturation and the importance of producing enough varied, niche-specific creatives to let Meta learn - rather than relying on one campaign and hoping for the best.

3) User experience after the click
The overlooked bottleneck. From landing pages to CRMs, automations and follow-up, Miles explains why Meta rewards strong post-click experiences and why poor systems cost gym owners far more than ad spend ever will.

If you want Meta ads to keep working without wasting budget, this episode will give you clear direction heading into 2026.

If you want us to stay ahead of the curve for you:

Visit www.hamperagency.co.uk
Follow us on Instagram: @hamperagency
Or get in touch: [email protected]