SGPT Marketing

An Interview with Sacha Harding

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In this episode, Miles is joined by Sacha Harding - founder of SHIFT Personal Training in Bedford and former professional rugby player with the Bedford Blues.

 

After a 14-year rugby career, Sacha transitioned into personal training, scaling a busy 1-1 model before pivoting into small group training and opening SHIFT in 2021. Today, the gym sits at around 170 members and is close to operational capacity.

 

Over the past year, we’ve worked alongside Sacha and the SHIFT team as they refined their offer, sharpened their messaging and built a stronger marketing engine - something he openly credits as a key part of their recent growth from 108 members to where they are now.

 

Inside this conversation, they cover:

  • The move from 1-1 to small group and why it made business sense
  • How SHIFT refined its front-end offer to £499 for 6 weeks - and why charging more improved conversions
  • Getting stuck at 100 members and what it took to break through
  • The hard lesson of under-budgeting for marketing when opening a facility
  • Why paid ads are the accelerator - when aligned with organic content, email, referrals and brand positioning
  • Building a team you can trust, hiring for character and stepping out of the day-to-day
  • Lifestyle business vs aggressive multi-site scaling - and defining success on your own terms

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    This is a grounded, honest conversation about growth, capital, marketing, leadership and clarity - and what actually changes when you decide to treat your gym like a business.

     

    If you’re feeling stuck and trying to push toward full capacity, this episode will give you real insight from someone who’s done it.

     

    Visit www.hamperagency.co.uk

    Follow us on Instagram: @hamperagency

    Or get in touch: [email protected]

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